Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)
Product ID: 63855826
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Buy Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO) 7 by Baron, Roger, Sissors, Jack Z. (ISBN: 9780071703123) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: I used this book to develop a college level course for media buying and planning for my advertising agency’s employees. It’s proven to be a great resource for myself and my ad agency. Review: Comprei o livro pra lembrar e revisar os conceitos básicos da Midia. Atende perfeitamente! Recomendo para quem quer/ou já trabalha na area de Midia. Alem disso a loja de onde comprei foi muito boa: o livro chegou em ótimas condições.
| ASIN | 0071703128 |
| Best Sellers Rank | 1,573,267 in Books ( See Top 100 in Books ) 1,666 in Advertising (Books) 15,648 in Business Development & Entrepreneurship (Books) 171,835 in Social Sciences (Books) |
| Customer reviews | 4.3 4.3 out of 5 stars (40) |
| Dimensions | 19.3 x 3.48 x 23.88 cm |
| Edition | 7th |
| ISBN-10 | 9780071703123 |
| ISBN-13 | 978-0071703123 |
| Item weight | 998 g |
| Language | English |
| Print length | 496 pages |
| Publication date | 16 Sept. 2010 |
| Publisher | McGraw Hill |
J**Y
I used this book to develop a college level course for media buying and planning for my advertising agency’s employees. It’s proven to be a great resource for myself and my ad agency.
M**Z
Comprei o livro pra lembrar e revisar os conceitos básicos da Midia. Atende perfeitamente! Recomendo para quem quer/ou já trabalha na area de Midia. Alem disso a loja de onde comprei foi muito boa: o livro chegou em ótimas condições.
R**S
Correct book for my class
A**R
Roger's new book is a terrific update of his previous textbooks. I'm pleased to see that the book now covers important new initiatives like the Nielsen Council For Research Excellence Consumer Mapping Study, commercial audiences, PPM, channel planning, set top boxes, cross-platform analyses, and issues associated with innovative, creative media strategies and executions. Personally, I'd like to see a bit more on the role of market mix modeling in determining budgets and media selection as well as a sense of the difficulty most media have performing in the models. Perhaps next time -- or maybe that's a different book. In any case, this is a nice book and it provides a good overview of the complex world of media planning and buying.
R**S
so good!
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