YEDOENSISPremium Hojicha - Organic Authentic Japanese Roasted Green Tea Kuki Hojicha Powder (40g)

I'm always on the lookout for quality matcha and was pleasantly surprised by this one. The color is gorgeous and the taste is just the right- not too bitter and a little earthy. I use the matcha to make lattes (iced and hot) with a little sweetener, ice, and milk. A little matcha powder really goes a long way and is incredible. I definitely recommend it!

This matcha is smooth, vibrant, and has that fresh, slightly grassy taste I was hoping for. Perfect for lattes or traditional prep. I’ve tried a lot of matcha brands, and this one stands out for both quality and value. Highly recommend for matcha lovers!

Bitter roasted flavor. It’s a dark brown color and smells a bit smoky. Use it as my daily hojicha powder for lattes. I add a bit of maple syrup for sweetness and it’s great. Price point is perfect for every day use.

Where do I begin? The packaging is very attractive and higher end looking with the green and gold contrast, so much I keep it on my counter. The flavor is full but not too bold. I truly feel this offers a lot of quality.

Pretty good tasting and affordable matcha! Will definitely be purchasing again.

I am an avid tea fan and enjoy trying new drinks, so I was excited to see how this was, as I had never had hojicha tea before. The quality of the powder is nice and fine, makes it easy enough to have in hot water or a mixed drink. The color isn't the prettiest and normally I wouldn't care, but in combination with the "smoky" flavor that is supposed to be present, it almost tasted "fishy" to me. It has a nice earthiness to it and depth to the flavor while still mild. Maybe its just not for me, but I have a hard time enjoying this tea. I will most likely stick to traditional green teas.

Really great matcha. You can definitely tell that this is high grade. It has a smooth and nutty flavor that is truly high quality. Will definitely buy again and again.

I've had a lot of good hojicha powders and this one is by far the worst one I've ever had. The color, smell and taste is awful. It's not a dark brown like how hojicha should be and it has this weird roasty smell. It tastes really smoky and almost burnt. I've tried multiple recipes and each time I just didn't enjoy it.