White Now Glossy Shine Stain Removal Toothpaste, Clinically Proven Instant Teeth Whitening and Long Lasting Fresh Breath, Oral Care And Hygiene For A Healthy Mouth (50 ml Tube)

Perfect for teeth whiting and flavour is amazing

No difference in teeth colour after using at least twice daily for 2 weeks

An expensive 50ml tube of toothpaste that claims to temporarily whiten your teeth. Unfortunately neither I nor my wife have noticed any real difference after a few uses, and we are nit keen on the taste either. It is rather sweet, slightly spearminty but it does not give you the minty zing we like to wake our mouths up in the morning. The toothpaste is a dark bue gel in the tube, and it froths up into a light blue foam in your mouth that takes quite a bit of after-rinsing. It does contain fluoride to protect your teeth and there are no harsh whitening ingredients that might strip the enamel, so it is probably fine to use. Just don't expect any white miracles, maybe just a bit of glossiness....

This is a lovely toothpaste.

I don't get it... This is no more whitening than normal Colgate...

The taste of this toothpaste is a bit unusual, but not uncomfortable. It cleans well. We have not seen any lightening white effect (or even any noticeable minor effect) despite going through the 4 pastes we received for review, but it's good and it keeps the teeth clean and the breath fresh.

The best toothpaste

I normally use Sensodyne daily care gentle whitening toothpaste which has a long term whitening action and is currently on sale for less than £5 per 100ml (Sainsbury's groceries online). This is twice the price as the tube is only 50ml.It is a premium price, and you would expect a better performance, but I could see none after two weeks. It would not be difficult to get my teeth whiter - there is plenty of staining from the tea I drink. But no difference to the staining. Time to get my teeth cleaned and polished by the dentist.As well as containing a whitening agent to whiten teeth over time, this product has a kind of instant polish - coating the surface of the teeth with crystals. The paste is very blue, so I suppose this is an optical effect rather like putting 'blue' in your white clothes wash. It was not an effect I could observe, try hard as I did. It all looked much the same as my normal toothpaste, straight after I brushed. The effect is anyway supposed to be temporary - it must wear off after a few hours of saliva and food and drink.I agree with other reviewers that the brilliant blue colour is a bit annoying - leaving blue stains on the sink and white towels. This is perfectly nice toothpaste, but does not seem to be any better than its competitors and is overpriced.