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💧 Unlock the secret to irresistibly soft skin — don’t let dryness hold you back!
E45 Moisturising Lotion is a dermatologist-developed, fragrance-free body lotion designed for dry and sensitive skin. With a 500ml pump bottle, it delivers long-lasting hydration using a purified lanolin formula that soothes, protects, and visibly reduces redness and dryness. Clinically proven and hypoallergenic, it’s trusted for daily use by the whole family, including babies over 3 months, offering expert care backed by 60 years of skincare innovation.





| ASIN | B0DFM9KHXZ |
| ASIN | B0DFM9KHXZ |
| Active Ingredients | Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum |
| Age Range Description | Adult |
| Benefits | Moisturizing |
| Best Sellers Rank | 56 in Beauty ( See Top 100 in Beauty ) 2 in Body Lotions |
| Brand Name | E45 |
| Customer Reviews | 4.7 4.7 out of 5 stars (18,385) |
| Customer reviews | 4.7 4.7 out of 5 stars (18,385) |
| Is discontinued by manufacturer | No |
| Item Dimensions | 46 x 90 x 205 millimetres |
| Item Form | Lotion |
| Item Volume | 1500 Millilitres |
| Item Weight | 1500 Grams |
| Item model number | 100905958 |
| Manufacturer | Reckitt Benckiser |
| Manufacturer | Reckitt Benckiser |
| Manufacturer Part Number | 168154 |
| Model Name | av2024-E45-e moisturising lotion ml dermatological body moisturiser lotion body lotion daily moisturiser for dry skin sensitive skin longlasting hydration protect from dryness reduce redness-72c2fe52 |
| Model Number | 100905958 |
| Number of Items | 3 |
| Other Special Features of the Product | Hypoallergenic, Moisturising |
| Product Dimensions | 4.6 x 9 x 20.5 cm; 1.5 kg |
| Recommended Uses For Product | Dryness |
| Scent Name | Unscented |
| Skin Type | Dry, Sensitive |
| Special Ingredients | Petrolatum |
| Specific Uses For Product | Dryness, Eczema, Redness |
| Unit Count | 1500.0 millilitre |
A**2
Lightweight, quick to absorb and works!
I was getting incredibly dry skin on my legs after showering, I think because we are in a hard water area. After researching, I was recommended this E45 cream. I was a little sceptical as I know E45 is thick, but this lotion is lightweight and non-greasy and keeps my skin soft for days! It absorbs quickly leaving my skin feeling soft and hydrated. I also feel like compared to many moisturisers it is good value for money.
C**O
Excellent for after sun ☀️
Bought for family after a holiday abroad and too much sun. Various shades of tan have been lathered in this lovely unscented/non-greasy cream. Recommend internet-wide for treating sunburn and skin recovery, this is sensitive enough for newborn skin. My sensitive and sunburned nose was immediately soothed and flaking stopped. This will be my go-to after sun from now on. E45 is lightweight and fast absorbing and suitable for face and body.
S**A
The best of the best
It is the best cream for dehydrated and sensitive skin. Absorbs very well and keeps my skin moist and soft through different seasons. It is my eighth bottle, and I can’t recommend it enough.
S**︎
Non irritating + better for body dryness
Firstly, I really admire that this isn’t scented as I use this for occasional dry sensitive patches that are easily irritated by things like essential oils and perfume. Secondly, I’ve come to notice the effectiveness changes depending on environmental temperatures as in winter it’s shown to personally have the best effects and absorption and keep the areas moisturised, smooth and none irritated,hence a good longevity. Used in moderation, as a little goes a long way, it does a good job. However it can fairly easily become greasy and I’ve personally found it too thick of a cream to use on my facial combination skin.
R**E
Great!
Great value, quality condition, appearance as described. Fast delivery.
L**I
Simple and works well for dry skin
I’ve tried quite a few creams for my dry and sensitive skin, and this one has worked better than most. I usually apply it after a bath and again most mornings, and it helps keep my skin from feeling tight or itchy during the day. It’s not too thick or greasy, which I like, and it absorbs fairly quickly. There’s no strong smell either, so it doesn’t feel irritating. Over time I’ve noticed my skin feels more comfortable and less dry compared to when I was using other lotions. The package also came safely packed, no leaks or damage, which is always a relief. If I had to mention a downside, it’s nothing major, but it can feel a bit plain compared to some scented creams, if that’s what you prefer. Also, I picked it up when it was on sale, which made it even better value. Probably worth adding to your wishlist and waiting for a discount. Overall, it’s been the most reliable option for my skin so far.
M**G
Great product
Great product for dry or itchy skin
G**Y
Rich
By far best moisturiser for everyday use Feels great for night use and to avoid itchy feeling in the morning in winter. Great price
M**L
Excellent product.
S**Y
Crema emolliente morbida e facilmente assorbibile. Mio papa' la usa per trattare la sua pelle secca ed eczema, anche come sostituto del sapone o doccia gel...
A**R
Ich habe diese Lotion einmal aus England gekauft und war beeindruckt, wie gut sie war. Als ich sah, dass es hier erhältlich ist, wusste ich, dass ich eine Flasche kaufen musste! Es macht Ihre Haut sehr schön und geschmeidig und hat einen angenehmen Geruch. Noch besser, es zieht sehr schnell ein. Ich empfehle dies auf jeden Fall für empfindliche Haut! 500ml halten auch lange Zeit.
T**A
Very good product for dry and sensitive skin.
I**.
The cream is exactly what I ordered.
Trustpilot
3 days ago
1 week ago