MySweetSmile Strawberry Toothpaste – Advanced Fluoride Formula – Strengthens Enamel & Prevents Cavities – Dentist-Approved & Enamel-Safe – IndyBest Award-Winning Brand - Makes Brushing Fun Again - 60g

I read some of the negative reviews here and was surprised. I feel like these folks must’ve gotten a defective batch of this toothpaste because the strawberry toothpaste I got is great. It leaves my mouth and especially my teeth feeling very clean. I like the strawberry flavor well enough. Is it absolutely delicious? No. But I don’t expect that from toothpaste. It’s OK and not unpleasant and for a toothpaste that does my teeth goodthat’s good enough. The toothpaste foams up nicely when you brush it so that you can swish it around in your mouth and make sure the beneficial enamel strength strengthening ingredients coat your teeth all over. There’s absolutely no burn as some reviewers mentioned experiencing. Again, I have a feeling some people got defective batches of toothpaste. Also, the tube is beautifully designed and a pleasure to use.

Very tasty clean toothpaste.

Tastes weird but it works well enough. At least it isn't spicy like mint.

Do not expect it to taste like candy

Mild strawberry flavor, which is perfect for me. Still feels like ive brushed my teeth and not like I ate a piece of candy.

I really liked the first bottle of this I got directly in the UK when traveling there. I am very mint/cinnamon sensitive and finding a suitable toothpaste is very challenging as a result, so I was glad to find their strawberry flavor. I ordered two more here on Amazon when I got back to the States. Although it arrived in the strawberry packaging, the actual toothpaste inside had no discernable strawberry flavor, just an overpowering chemical burn like it was pure mouthwash. This was a very painful and confusing experience. It was also a clear gel instead of the pink of the UK one, or as pictured in their video ad on this listing. I requested a replacement, and both of those tubes also came as clear gel. These kind of smelled like a strawberry, but again, the flavor was nothing but chemical burn. I guess they changed the formula? Or do something different in the states than they do in the UK?

Works great...tastes great.

Finally found an adult toothpaste with fluoride that has NO minty burn but still has the freshness minty toothpaste usually leaves behind. This was perfect for my daughter who is extremely sensitive to mint. Tastes good too, reminds me of strawberry gum.