TIME The Magic of Lego

Use the book for elementary school project fantastic information easy read

Super cool and a great coffee table piece for any Lego lover

This is a nice collector piece. Gives some history, and some insight on collecting. Worth it if you are an AFOL, or just if you remember building with LEGO as a kid.

All was perfect

This magazine has three chapters, focusing on 1) The history of The LEGO Group, 2) bringing LEGO Minifigures to life in Movies and TV, and 3) the LEGO Fan Community.The first chapter begins on page 16, offering a passable summary of key events in The LEGO Group’s 75-year history. While this chapter is decent overall, it begins with a glaring error: trying to equate 10,000 DKK in 1916 to $1500 USD in today’s dollars. A more accurate figure would have been around $43,000 USD in today’s dollars – remembering to account for inflation!It follows with a pretty good explanation of the companies shift from general carpentry to wooden toys in the 1930’s, and the risky shift to plastic toys and the LEGO System in Play in particularThe second chapter is all about adapting the LEGO brand, and more importantly, the LEGO Minifigure to movies and TV. The focus is on the original 2014 film, The LEGO Movie, and the challenges in convincing The LEGO Group to take a risk on a movie project when they were already so successful with their toys. The fact that the movie has a gently subversive story arc and is more sophisticated than it needed to be increased the risk, but also increased the reward when families voted with their feet and made the movie a hit. This chapter is a bit weak, but it gets the job done.We close with a very weak third chapter that offers an extremely shallow look at the fan community by only speaking to a few content creators on YouTube. The chapter fails to explore the breadth of the Adult Fan of LEGO community which can be found at LEGO conventions, LUG meetings, and a wide range of online communities besides YouTube. It almost feels like they ran out of time and decided to publish the book before this chapter was finished.Given the very uneven content quality, it should come as no surprise that "TIME Magazine: The Magic of LEGO" only earns an Acceptable (2/5 star) rating. You will find a much better account of the history of The LEGO Group in "The LEGO Story: How a Little Toy Sparked the World’s Imagination" by Jens Andersen.This review includes excerpts from a longer review at brickarchitect.com website.

Very poorly written, would not buy again. Nothing wrong with the seller just a material. I was expecting something really good about LEGO but the stories were just crappy.