New York Super Stay up to 30HR Lumi-Matte Foundation, Medium-Full Coverage, Vegan Formula*, Amino Acids, Niacinamide, Vitamin E, All Day Wear - Shade: 128

This is a great drugstore foundation at a good price and lasts really well on my skin. I usually mix it with a more luminous foundation as it’s a bit matte for me, but I’m in my 50’s, so I think younger skin might love this, especially if your skin is oily. It feels weightless and comfortable on the skin when applied and I found it easy to apply with fingers and then smoothed with a damp beauty sponge.

Wow, so for 2 years I've been looking for the perfect concealer/foundation. Something that was like the Rimmel 25 hour one and I used that for 20 years until they changed the formula. That Foundation was magic. I was so loyal to that, so when I had to look urgently for something else without putting on extra things underneath or over it to stay in place, I panicked. I just couldn't find anything that was like the Rimmel one. I have got dark patches and now dark circles and I've tried and tried but I just want something quick. I used to just,in a hurry put the concealer on and it would just blur and conceal everything with no fuss. I even avoided Maybelline for a long time but now that I'm desperate and I looked into their products. The first one I found was this one. A shade a little lighter but the texture so amazing. When it hits my skin, it's not dewy and it blurs pores. It's not cakey either. I love the fact that one application can conceal so much. I didn't even moisturise or conceal my dark circles and dark patches first. I just put it on and it hid my circles and my patches and pores and just looked so perfect. It reminded me of Rimmel 25 hour before the change of formula. The real test is if it stays on 30 hours like it says on bottle and if it stays on after I've sweat. This is pure magic. I'm over 40 and don't listen to people who say you can't wear liquid Foundation. You can. I'm so impressed, after 2 years I think I've found it!

I really like this foundation. Very smooth and applies well. It dries down quick, so I work in sections, stipling with a brush to get a nice coverage. Great coverage, build a and I need much less powder to set. It does settle into some lines, so when I'm done, I pat and gently wipe with a beauty blender to bring a bit of excess off in those areas without disturbing the layering of coverage. A gentle pat with the blender solves the issue if it settles into lines during the day. I do think the shades are a bit darker that shown and could have done with the lighter shade. Overall my current favourite foundation.

Amazing foundation. Cant believe it’s so cheap, I’ve spent so much on foundations in the past but this will be my go to now. Coverage is great, it looks so flawless at the end of the day It makes me not want to take it off! My daughter now has this foundation and we are both in love with it. ItDoesn’t really have a scent, it isn’t oily at all but it glides on the skin so nicely. ItFeels very lightweight. I went for colour 140 and is great for now my skin is a little tanned. It does oxidise very slightly, so bare that In mind when choosing your shade.

I love this and it goes on better with a brush. Its absorbs easy and although its quite runny, it does have remarkable staying power! I just cant think of any reason you would ever need your foundation to last 30 HOURS!!! Be good if you needed to wait in A&E I suppose! ;)

It's a lovely foundation initially but oxidizes so badly. I got to work and looked like an orange. It does stay put though so I might try getting a really light shade

I LOVE ME SOME MAYBELLINE FIT ME FOUNDATION!!!♡ been using Maybelline for years!! The coverage on these foundation is everything!! I have been using the 24hrs foundations for a while so I said I would give the 30hrs one a try, I love how the foundation is easy to apply especially for beginners, the thickness is not as thick as the 24hrs but it is full coverage, it's more of a watery consistency, super lightweight which I love!!I got shade 356 which is 2/3 shades abit dark for me however I prefer it that way because once I finish highlighting and concealing everything would come together flawlessly, I got this foundation for less than £8 so it is value for your money!! they have a wide variety of shades are different skin tones SO DON'T SLEEP ON THIS FOUNDATION!! ♡

This is a great match together skin tones, isn’t too sticky or feel heavy on your face. It’s not too watery but not too thick which makes it perfect, i would definitely recommend for this price!

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Très bon fond de teint, il fait plus matte par contre. Il camoufle bien les imperfections, et fait un bel effet velouté après l'application d'une bonne base. Bonne tenue.

The best drugstore foundation ever

Great foundation, feels good on my skin but a bit on the oily side but I use matte setting spray

Love this girl so much, gives you full coverage