SKIN LOVING HYDRATION - Infused with hydrating hibiscus and fruit extracts to nourish without clogging pores.
ETHICAL BEAUTY ELEVATED - 100% vegan and cruelty-free, so you can glow guilt-free and join the conscious beauty movement.
EFFORTLESS ALL DAY RADIANCE - Enjoy a smooth satin finish that stays flawless from morning meetings to after-hours events.
CUSTOMIZABLE MEDIUM COVERAGE - Build your perfect look with a breathable formula that balances coverage and natural glow.
UNIVERSAL SKIN COMPATIBILITY - Formulated to suit dry, oily, and combination skin types—because your skin deserves versatility.
e.l.f. Soft Glam Foundation offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus complex. Designed for all skin types, it delivers a smooth satin finish that lasts over 12 hours. Fully vegan and cruelty-free, this foundation blends ethical beauty with long-lasting performance in the warm tan shade 40 Tan Warm.
Specifications
Manufacturer
e.l.f. Beauty
Package dimensions
11.6 x 4.4 x 1.7 centimetres
Package Weight
0.04 Kilograms
Item weight
0.09 Pounds
Brand
e.l.f.
Colour
40 Tan Warm
Format
Cream
Skin type
All
Special features
Long Lasting
Speciality
Cruelty Free, Vegan
Item model number
84953
Package Dimensions
11.6 x 4.4 x 1.7 cm; 40.82 g
ASIN
B0D3JDWGH7
Reviews
4.1
All from verified purchases
C**N
Really nice foundation
Really nice coverage which is buildable. Gives a nice glow not too matt and not wet looking. Helps on my more mature skin
E**E
Beautiful foundation
I bought the medium and light shade to give me the perfect shade. A great foundation at a great price
D**R
Not really a Light Neutral
I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.
R**Y
Disappointed
Expected better from such a reputable brand.The fair is extremely pale so for a start I picked the wrong shade.I didn't like the consistency of product, thick and gloopy.It didn't blend nearly as well as others I have tried and as for a satin finish,absolutely no way...dried very matt.
R**T
Ditch the highend. This is better
Love love love. I have dry skin and this is a dream. Lovely coverage...can get almost full cover tbh. Just makes my skin look almost airbrushed. For 8 pounds! Lasts well. Nice squeeze bottle meaning more product available.
A**E
Not for dry skin!
I had to switch to this when the satin foundation was discontinued and I hate it. It feels absolutely disgusting on my skin. I’d not even finished my eyeliner when my skin felt tight and chalky and a few hours later it’s sank into my pores and gone cakey. This is absolutely not good for dry skin even if you have a good skincare routine.I will say the shade is fantastic and it blends beautifully, for a medium coverage foundation it is very good and lovely to apply but it doesn’t last long before it feels awful.
V**S
Was dubious but pleasantly surprised
I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake.Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness.The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal.The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time.The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue.I'll 100% be buying the foundation again!
A**R
Wonderful
Wonderful youthful glow and no clumping ❤️🥰
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Abdullah B.
Great price for an authentic product. Fast international shipping too!
3 weeks ago
Fatima A.
Best international shipping I've ever tried. Worth every penny!
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Gives a nice glow not too matt and not wet looking. Helps on my more mature skin"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***E"},"datePublished":"10 May 2025","name":"Beautiful foundation","reviewBody":"I bought the medium and light shade to give me the perfect shade. A great foundation at a great price"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"D***R"},"datePublished":"7 April 2025","name":"Not really a Light Neutral","reviewBody":"I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"R***Y"},"datePublished":"28 April 2025","name":"Disappointed","reviewBody":"Expected better from such a reputable brand.The fair is extremely pale so for a start I picked the wrong shade.I didn't like the consistency of product, thick and gloopy.It didn't blend nearly as well as others I have tried and as for a satin finish,absolutely no way...dried very matt."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***T"},"datePublished":"1 April 2025","name":"Ditch the highend. This is better","reviewBody":"Love love love. I have dry skin and this is a dream. Lovely coverage...can get almost full cover tbh. Just makes my skin look almost airbrushed. For 8 pounds! Lasts well. Nice squeeze bottle meaning more product available."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"A***E"},"datePublished":"3 March 2025","name":"Not for dry skin!","reviewBody":"I had to switch to this when the satin foundation was discontinued and I hate it. It feels absolutely disgusting on my skin. I’d not even finished my eyeliner when my skin felt tight and chalky and a few hours later it’s sank into my pores and gone cakey. This is absolutely not good for dry skin even if you have a good skincare routine.I will say the shade is fantastic and it blends beautifully, for a medium coverage foundation it is very good and lovely to apply but it doesn’t last long before it feels awful."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"V***S"},"datePublished":"30 April 2025","name":"Was dubious but pleasantly surprised","reviewBody":"I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake.Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness.The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal.The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time.The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue.I'll 100% be buying the foundation again!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"7 April 2025","name":"Wonderful","reviewBody":"Wonderful youthful glow and no clumping ❤️🥰"}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}}
