Wella Color Fresh Create - Pure Violet

My hair dressers loves the brand and she does my hair

Easy to use and very bright

Tried the pure voilet with the tomorrow clear mixer on my platinum blonde hair - came out very bright which I was dissapointed with but by the next day it had faded a lot so that was okay - until the following day when it has now all just dissappeared.Great to use as a toner I suppose, or for trying out colours if you aren't sure what you want to go for, but be aware that it will have gone completely within 2 washes.

Need to apply with brush as it cane out patchy the first time round, also I would suggest buying two or a mixer as it doesn’t go ver far. Washes out pretty quickly but was to be expected.

Got this as it’s waist my hair dresser uses. When it came I was excited to use it but inside it was like a horrible yellow colour. Not happy

Washed out straight away

Used to top up a hair colour. The initial result was a lovely shade of purple, but this faded out very quickly. After two weeks it has pretty much gone.

There is no need for a developer as it's a direct dye which is convenient and can be used on wet hair. However, the colour faded after one wash, I understand it's a lighter shade of purple but I was expecting better durability. It's perfect for anybody who doesn't want the hair colour for a long time.