What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

Account Cart

L'Oréal Paris Superior Preference Permanent Hair Color, Medium Golden Brown 5G

L'Oréal Paris Superior Preference Permanent Hair Color, Medium Golden Brown 5G

Product ID: 68105785

Details

Brand
L'Oreal Paris
Colour
5G Medium
Hair type
normal
Item form
Color Treated
Material Type Free
Allergen and
Material feature

⏳25 min full cure time

🌿Hypoallergenic & allergen-free

💎Long-lasting, fade-defying shine

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

VT21218

Duties & taxes included

In stock

Sold byAmazon VanuatuDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Vanuatu.

Secure transaction

Description

✨ Unlock your golden hour glow with L'Oréal's Superior Preference! ✨

UNISEX APPEAL - Designed for everyone, because flawless hair color knows no gender boundaries.
FADE DEFYING RADIANCE - Enjoy a luminous, glossy shine that lasts over 2 months—because your hair deserves to turn heads.
HYPOALLERGENIC FORMULA - Crafted for sensitive scalps, this allergen-free formula keeps your hair healthy and irritation-free.
EASY AT HOME APPLICATION - Mix, apply, and transform your look effortlessly with the included developer and conditioner.
SALON GRADE COLOR IN 25 MINUTES - Get vibrant, permanent medium golden brown hair with a quick, professional finish.

L'Oréal Paris Superior Preference Permanent Hair Color in Medium Golden Brown (5G) delivers a salon-quality, long-lasting color with a fade-defying shine. This hypoallergenic, allergen-free formula is designed for unisex use and offers a quick 25-minute full cure time. The kit includes developer and conditioner for an easy at-home application, ensuring vibrant, healthy-looking hair that stands out for over two months.

Specifications

ASIN	B00006JN4S
ASIN	B00006JN4S
Batteries	1 AAA batteries required.
Benefits	Long-lasting, Fade-defying
Best Sellers Rank	285,191 in Beauty ( See Top 100 in Beauty ) 7,447 in Shampoos (Beauty)
Brand Name	L'Oreal Paris
Colour	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.6 4.6 out of 5 stars (651)
Customer reviews	4.6 4.6 out of 5 stars (651)
Delivery information	We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	normal
Is discontinued by manufacturer	No
Item Form	Color Treated
Item Weight	0.01 Kilograms
Item model number	071249253083
Manufacturer	L'Oreal
Manufacturer	L'Oreal
Manufacturer Part Number	071249253083
Material Features	Hypoallergenic
Material Type Free	Allergen and Sensitizer Free
Model Number	071249253083
Number of Items	1
Product Dimensions	6.1 x 9.14 x 15.75 cm; 10 g
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Colour	All Hair Colours
UPC	071249253083
Unit Count	1 count

Reviews

L**N

The 5g color came out darker than other L Oreal hair colors that are labeled 5g. Shipped via USPS which dose not notify of delivery

9.04.2026

D**S

Color stay good for over 2 months! Love how it gives my hair lots of shine!

25.03.2026

E**E

“It did the job, but it gave my hair a red tone.”

13.03.2026

S**R

Perfect!

12.03.2026

B**S

Es muy bueno y mantiene el cabello hidratado

20.08.2025

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ravi S.

I loved the variety of products available. Will definitely shop again.

2 months ago

Ayesha M.

The product exactly matches the description. Very satisfied with my purchase.

5 days ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

VT21218

Duties & taxes included

In stock

Sold byAmazon VanuatuDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Vanuatu.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Farhan Q.

The delivery time was excellent, and the packaging was secure.

2 months ago

Ravi S.

I loved the variety of products available. Will definitely shop again.

2 months ago

View all Trustpilot reviews