IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try.

Exactly the kind of serum concealer I am looking for - lightweight, enough coverage, and serum nourishing.

Really great coverage yet, lightweight

This concealer does a great job of brightening and smoothing without feeling heavy or cakey. The formula feels hydrating on the skin, and I appreciate that it contains niacinamide and hyaluronic acid — it wears comfortably throughout the day and doesn’t settle into fine lines the way many concealers do. The radiant finish gives a fresh, healthy look rather than a flat matte effect. Coverage is solid for everyday use and works well under the eyes or for spot concealing. It blends easily and layers nicely without creasing. A reliable, skin-friendly concealer that delivers on comfort and glow.

This is a super light weight concealer that I find works incredibly well under eyes. I have hereditary dark circles that absolutely nothing covers up, but I find that this does help to make the color less dramatic and more awake. I find it blends in effortlessly and it quite thin in that it doesn't feel cakey under eyes. I have also used it to spot conceal on my face and it worked well for that as well. I do have dry leaning skin and I find this doesn't cling or make my skin feel any more dry with it on. I enjoy the sponge tip to help spread the product more than I thought I would. I do think this is a really good concealer, but you can also find drug store concealers that are cheaper and just as effective.

An okey product, still needs a little work with a separate small make up brush, to keep it from caking!

Love IT products. Very moisturizing without being greasy. Covers just right!

I twisted it numerous times and never worked plus it looked as if it was a return before it was shipped to me. If I could give a zero I would very disappointed! Amazon was very helpful and understanding when I contacted them.

Je suis absolument ravie de ce correcteur ! Il remplit parfaitement ses quatre fonctions : il camoufle les cernes, hydrate, illumine et repulpe la peau. Sa texture fluide s’applique facilement et ne marque pas les ridules. De plus, il offre une couvrance modulable, idéale pour un usage quotidien. J’apprécie également sa formule enrichie en acide hyaluronique et niacinamide, qui prend soin de ma peau tout en la maquillant. Je le recommande vivement !

très bon produit aide beaucoup les femmes matures un peut cher

Sehr deckend, aber nicht das Gefühl austrocknen zu sein

Don’t need to use much to get excellent results

The concealer is fantastic, great coverage and colour and looks very natural. I’d be very happy to stick with it but the applicator is awful - it’s taken days of clicking and twisting to get the contents out consistently and yes, I have followed instructions and googled it! Really - should it be this difficult?