Radiant Hair Color Kit | 4NMG Darkest Chocolate Brown with Warm Mahogany Tones (Bolzano) for 100% Gray Hair Coverage | Dimensional Permanent Hair Dye | PPD-Free & Ammonia-Free | 1 Pack

I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake.

Aa a male I've used the usual just for men dye but found it made my hair dry . I also tried permanent inexpensive dyes like clarol and found it to leave my hair dry as well so I decided to try a more expensive product that has high ratings. I have found this dye to leave my hair much softer and the color to look.more natural then the usual orange look. Its more expensive but worth it. Also, since I have short hair I am able to cut the bottle in half by squeezing half of each content into a cup so I get 2 colorings from one package. Its a little more work but worth it to have softer healthier looking hair.

Love this shade and the ease of using the product. My hair is soft and shiny. It’s the only product I’ve tried that doesn’t make my scalp itch after application.

This is the best hair dye I’ve ever used; the pigmentation is excellent, and it lasts a very long time. I also love that it leaves my hair soft and incredibly silky.

I buy these for my wife - and they do work well! Personally I don't think the concoction smells as strong as the competitors and it seems to work better than the brands she used to use in the past. Face it - gray hair is stubborn and this product works. The photo was taken after a very windy experience so don't judge that part - and we're only talking about my wife's hair as you can see mine is still gray lol.