Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try.

This is a super light weight concealer that I find works incredibly well under eyes. I have hereditary dark circles that absolutely nothing covers up, but I find that this does help to make the color less dramatic and more awake. I find it blends in effortlessly and it quite thin in that it doesn't feel cakey under eyes. I have also used it to spot conceal on my face and it worked well for that as well. I do have dry leaning skin and I find this doesn't cling or make my skin feel any more dry with it on. I enjoy the sponge tip to help spread the product more than I thought I would. I do think this is a really good concealer, but you can also find drug store concealers that are cheaper and just as effective.

I love playing with cosmetics. 😂 I don't like foundation so my goal with cosmetics is to only use the bare minimum. If I can just use concealer and mascara and maybe eyebrows, I'm there!! Here is my honest review of the product that I received early today, 2.2. 26.. I tried iT products waaayyyyy before they were here on Amazon, when Jamie Kern-Lima was the model, the product spokesperson and alone. I bought her product during her very first show on QVC. This product is the best concealer I've ever used. The color match is perfect for me. Rich warm, 505. There's a dewy, not dry look. There's a natural look. Delivery system is not messy at all. Use you fingers to pat. I'm 60+. Just received it today and I love it already. 🤗 I don't know how long it stays in place. Will update my review soon, on that.. Thanks for reading this !

I got "influenced" into this one. It's not wonderful. Color matching is difficult on line and this is no exception. My mistake but I went a little too dark and it's got a lot of pink/peach in it when I wanted a more yellow based concealer. That's not the products fault, although the description could be a little better. The product itself is fine but it's not setting the world on fire. It's a decent size, it blends well but it's not significantly better than my Maybelline age rewind. This is a product to try if you can see it in person in a retail shop. It may work better for you but I don't think it's a good "roll the dice on-line" kind of product. It absolutely does not have the feel of skincare. It's concealer and that's it. Coverage is average and, again, Maybelline age rewind feels more moisturizing.

This concealer does a great job of brightening and smoothing without feeling heavy or cakey. The formula feels hydrating on the skin, and I appreciate that it contains niacinamide and hyaluronic acid — it wears comfortably throughout the day and doesn’t settle into fine lines the way many concealers do. The radiant finish gives a fresh, healthy look rather than a flat matte effect. Coverage is solid for everyday use and works well under the eyes or for spot concealing. It blends easily and layers nicely without creasing. A reliable, skin-friendly concealer that delivers on comfort and glow.

Got this on a whim. Been trying to find something to replace a dual performance Aveda product that has been discontinued. I am very pleased. My complexion looks flawless. I didn’t think I would like a cream finish instead of a powdery finish I’ve been used to but I do. I use a blending brush to make sure I have even coverage. Summer is not here yet so I am hoping it will still fit the bill. My skin looks very dewey…

The texture is smooth and easy to apply. Get your color match from the IT Website! You put in the color and brand you are currently using and they give you an exact color match! My color matched perfect! It hides my redness, veins, and dark spots. It a bit pricey and it doesn't look like a lot of product but it does last a long time. Its not oily. It does not have any smell.

I am very upset with this product. It came with the top jammed a little but I kept it because I love their foundation. Needless the say the product ran out in two weeks. I only used it under my eyes once a day during a work week. Very disappointed!