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✨ Elevate your hair game with strength, shine & sustainable care 🌿
Pureology Strength Cure Strengthening Shampoo is a vegan, sulphate-free formula designed specifically for damaged, colour-treated hair. Infused with protein, Keravis, and Astaxanthin, it strengthens strands, reduces breakage, and protects colour vibrancy while delivering a gentle yet effective cleanse. Its luxurious fruity-floral scent makes every wash a refreshing experience.

















| ASIN | B0891843GD |
| ASIN | B0891843GD |
| Active Ingredients | Salicylic Acid |
| Age Range Description | Adult |
| Benefits | Concentrated fortifying shampoo. The patented anti-colour-fade complex gently cleanses each strand without stripping hair colour. |
| Best Sellers Rank | 3,879 in Beauty ( See Top 100 in Beauty ) 185 in Shampoos (Beauty) |
| Brand Name | PUREOLOGY |
| Country Of Origin | España |
| Country of origin | España |
| Customer Reviews | 4.5 4.5 out of 5 stars (6,383) |
| Customer reviews | 4.5 4.5 out of 5 stars (6,383) |
| Date First Available | 1 Jun. 2020 |
| Global Trade Identification Number | 00884486436917 |
| Hair Type | All |
| Item Dimensions | 42 x 64 x 184 millimetres |
| Item Form | Gel |
| Item Weight | 322 Milligrams |
| Item model number | P1861700 |
| Liquid Volume | 266 Millilitres |
| Manufacturer | Pureology |
| Manufacturer | Pureology |
| Manufacturer Part Number | P1861700 |
| Material Type Free | Sulphate Free, vegan |
| Model Number | P1861700 |
| Number of Items | 1 |
| Other Special Features of the Product | Vegan |
| Product Dimensions | 4.22 x 6.37 x 18.42 cm; 0.32 g |
| Recommended Uses For Product | Repairing |
| Scent Name | Raspberry, Peach, and Water Flowers |
| Suitable Hair Colour | All Hair Colours |
| UPC | 884486436917 |
| Unit Count | 251.38 millilitre |
C**I
Best shampoo for dry, damaged, frizzy hair.
What fabulous shampoo. I have fine, frizzy, very damaged hair and was worried this would dry it out even more. But the make has a good reputation, so I gave it a try. Well after just one wash my hair i am a convert. My hair felt amazing, so clean & it did not dry it out at all. I can now stop looking for the best shampoo for my hair because this is it. Will try the conditioner now.
J**M
Great quality
Such great quality - this formula is perfect. I have thick, long hair but i only need a small amount of this shampoo. It helps my scalp stay clean for a few days too. The scent is also very nice but very mild.
S**I
Perfect Shampoo
🌟 Amazing Sulfate-Free Shampoo! I’m genuinely so happy with this shampoo! I’ve always struggled with sulfate-free shampoos because they never lather well, and I’d end up feeling like my hair was still greasy and not properly clean. But this one completely surprised me — it’s actually really frothy, which I wasn’t expecting at all! It cleans the hair deeply without drying it out, and the scent is absolutely lovely — fresh but not overpowering. I have greasy roots and scalp, so I tested it by not washing my hair for three days after using it… and surprisingly, my scalp didn’t get greasy at all! Honestly, this shampoo exceeded my expectations. I 100% recommend it, especially if you’ve struggled with other sulfate-free options that didn’t clean properly. This one really does the job — and does it well!
S**A
Works well with hard water
Doesn't make my hair stiff, smells nice, would probably buy again
V**N
Fantastic shampoo
Fantastic Shampoo I use both shampoo and conditioner together and I get a fantastic result my hair feels and looks so shiny.
A**A
Best shampoo I've ever used (fine oily hair)
This makes my scalp feel so incredibly clean. I put half a teaspoon worth of shampoo in my hand and gently spread it onto both hands and then apply it to my scalp in sections and then massage gently for a few minutes. I always use it twice and focus only on my scalp. The best results come when you really massage it in and take your time. Don't add water to lather, the way it works is it has surfactant which sticks to the oil and the other sticks to water so you need it to be in contact with the oil in your scalp for best result.
A**R
Good buy
This is a re-purchase. It works well
A**N
Very disappointed
Hated this shampoo. Made my hair knotted and straw like for the first time in my life. Threw it away after the second wash. I read reviews on other websites/forums that other people had the same issue- apparently it could be down to how much keratin/protein is in the shampoo. Perhaps it would work for extremely damaged hair- not just a little bit damaged.
S**I
i alternate between this and ouai as a clarifying shampoo. It’s great, and it smells wonderful.
E**Y
I’ve been using this shampoo for over a year now, and it’s one of the few products I’ve actually stuck with. My hair feels consistently stronger, softer, and much more manageable without ever feeling heavy or weighed down. It cleans really well while still keeping my hair hydrated, which is important for me since dryness can be an issue. Over time, I’ve noticed less breakage and an overall healthier look and feel. It’s gentle enough for regular use, and the light, clean scent is a nice bonus. A little goes a long way, so it lasts, and for me, it’s been worth every penny. Definitely a staple in my routine.
A**R
Great shampoo for fragile hair one of the best I've tried
W**H
Great shampoo
G**O
I don’t know what is the hype about
Trustpilot
2 months ago
2 weeks ago