🦷 Brighten boldly, freshen fiercely — smile like you mean it!
EuthymolPurple Whitening Toothpaste uses a unique violet tone-up formula to instantly neutralize yellow teeth, delivering visible whitening after one use. It offers 24-hour stain defense with smart whitening particles, strengthens enamel with fortified ingredients, and provides up to 12 hours of bold mint freshness. Backed by over 120 years of trusted British oral care heritage, it’s the perfect choice for sensitive teeth needing a confident, radiant smile.
S**S
Yum!
Taste great and working well so far! I have so much staining and my teeth are super sensitive after kids. I cant tolerate most whitening and a lot doesnt actually work. 2 weeks in and my teeth are lighter and brighter - even had some friends make note of it. No sensitivity issues so far. Plus, it tastes great! Reminds me of those pink candies I'd eat with my great grandmother as a child.
S**R
My new favorite toothpaste!
I used to use Marvis, but decided to give this a shot when I ran out!I LOVE this stuff. First of all, it’s purple, which is very fun. Strong herbal flavor, which I enjoy, freshens breath very well.I just started using it so I’m not sure of the whitening power but it feels promising. I also love how cute the tube is, looks great in my bathroom!
E**L
I figured out what it tastes like!
I've always wanted to try this brand. It is rated well, I like how the tubes are aluminum (more on that in a sec), and I like the idea of the color-correcting purple color. The taste isn't what a normal "American" toothpaste would taste like. American toothpaste has more of mint/icy/refreshing. Not saying this isn't, but it doesn't have the same profile. It's "spicy" almost like the big red chewing gum - but it had a very familiar taste to me that I couldn't put my finger on it. Then it hit me! It tastes JUST LIKE PEPTO BISMOL. You know, the pink stuff you take when you get sick?To some people, that may be gross. But I am weird and love the taste of it, which made me only want to keep brushing my teeth with the stuff. So if you don't like that taste, i'd say this isn't for you.As for the effectiveness, I do feel like it brightens my teeth shortly after using it, but I can't tell if it is helping long term. I'd say the results are mild, if any. But the most important thing is my teeth feel clean. I don't have sensitive teeth, so I can't speak to if this helps or hurts that, but my mouth feels fresh after brushing.As for the aluminum tube; there is a bit of an art to rolling it. I'm someone who rolls their tubes, so it hasn't been much of an issue. But if you are someone who squeezes the tube, you are going to run into issues doing it that way. They do sell little rollers you can slide the end of the tube through. If I order another batch (which I think I will), i'll get one of those rollers to help.
X**O
Life-Changing Toothpaste! A Must-Have for Anyone with Yellow or Sensitive Teeth
I’ve only been using Euthymol Purple Whitening Toothpaste for a week, and I’m already blown away by the results! I had dull, slightly yellow teeth and some sensitivity issues, and honestly, I didn’t expect to see such a big difference so quickly—but I did!The violet tone-up formula is pure genius. It works kind of like a color corrector for your teeth, instantly brightening them and giving them a much cleaner, whiter appearance after just one brush. And it’s not just a temporary illusion—my teeth actually look whiter overall now, and feel smoother and cleaner all day.On top of that, it’s incredibly gentle. I’ve tried whitening products before that made my sensitivity worse, but this one? No irritation at all. In fact, my teeth feel less sensitive than before.Another huge plus: the fresh breath lasts all day. Not just for a few hours—seriously, my mouth feels clean and fresh from morning to night.The fact that it also offers 24-hour stain defense makes me feel better about my daily coffee habit, too. I’ve noticed far less staining, even after just seven days of use.If you’re on the fence, just try it. I’m genuinely amazed—Euthymol has outdone themselves with this one. I’ll definitely be making this my new go-to toothpaste!
W**Z
My new fave
The taste is really refreshing and nice and it whitens as promised
R**L
Teeth feel cleaner than usual
It does taste similar to pepto-bismol but minty. I don't know if it helps with stains but I've been using it for about a week and my teeth feel super clean after brushing, more so than with my regular toothpaste. I like the taste and it's a tiny bit gritty so I think it cleans very well. Will keep using it, not sure it makes breath as fresh as regular minty toothpaste but I'm using them both. One at night and one in the mornings. A little goes a long way so the tube should last a long time for one.
C**A
It’s ok for just for basic usage
I don’t notice the whitening difference. And teeth don't feel clean afterwards. I had high hopes for this to work.
T**A
It's PURPLE!!
It smells amazing, taste really good, and yes freshness is marvelous.. The toothpaste is well made and in a strong tube.. it did take a couple weeks but yes it does make your smile whiter..
Trustpilot
1 week ago
1 month ago