









Say goodbye to brass. Greet bright and resilient clusters Tone It Down Shampoo Bar neutralizes blonde and silver hair with purple pigments. To give this vibrantly purple bar its toning superpowers to cancel out unwanted yellow tones, we've formulated it with ethically sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for an extra boost of color. Fair Trade Babas Oil and Cocoa Butter are a gentle cleanser, adding softness and shine. How to tighten it? The luxurious aroma of Jasmine and Vanilla will make you feel like once a day. It is best to use regularly with our Tone It Down Solid Conditioner Bars. 81%* of users, after using Tone It Down, we felt that the hair looks more shiny and healthy. *Based on 12 consumers who researched New to solid product? Try a little Tone It Down (great for travel). Or look at our wide range of shampoo bars. For blonde and silver hair Jasmine & Vanilla Scent up to 80 uses, Excellent foaming with no wax residue to eliminate brassy tones pH: ~6 Soap-free formula Review: With just a few swipes of this bar can fully lather my whole hair. Feels clean too. Without using conditioner is also okay, as the shampoo is not drying. I was expecting the bar to be harder, but it turns soft easily when touched with wet hands Review: Bit of a risky purchase for someone with an easily irritated scalp but it seems to have paid off. It did soothe my scalp and made my hair feel fresh and clean. Tried so many other scalp soothing shampoos that have promised miraculous results but always ended up back with angry scalp. Not this time, and my hair feels soft and in good condition. It's SLS-free which is another major benefit - SLS sends my skin into meltdown and is to be avoided at all costs. Result is I'm a convert to this shampoo bar. Bye bye bottles.






| ASIN | B07571LXYD |
| ASIN | B07571LXYD |
| Customer Reviews | 4.4 4.4 out of 5 stars (3,715) |
| Date First Available | January 20, 2024 |
| Date First Available | January 20, 2024 |
| Is Discontinued By Manufacturer | No |
| Item Form | Bar |
| Item model number | Heali Kiwi Solid Hair Shampoo Bar |
| Language | English |
| Product Dimensions | 3.8 x 5.8 x 5.7 cm; 108.86 g |
| Product Dimensions | 3.8 x 5.8 x 5.7 cm; 108.86 g |
| Size Name | 160ミリリットル |
| Target Gender | Unisex |
Y**A
With just a few swipes of this bar can fully lather my whole hair. Feels clean too. Without using conditioner is also okay, as the shampoo is not drying. I was expecting the bar to be harder, but it turns soft easily when touched with wet hands
B**P
Bit of a risky purchase for someone with an easily irritated scalp but it seems to have paid off. It did soothe my scalp and made my hair feel fresh and clean. Tried so many other scalp soothing shampoos that have promised miraculous results but always ended up back with angry scalp. Not this time, and my hair feels soft and in good condition. It's SLS-free which is another major benefit - SLS sends my skin into meltdown and is to be avoided at all costs. Result is I'm a convert to this shampoo bar. Bye bye bottles.
P**E
Really good shampoo, calms the scalp and leaves hair very soft.
B**D
I like the smell but am not sure how effective this one is. My hair is fine and seemed to be weighed down. I will perservere.
C**A
The Good: 1. This shampoo bar is game changing. After just one wash my hair feels like I cut 4-5 inches off and got a keratin treatment. I can’t rave about it enough! I never used to wear my hair down and for the first time I do and am confident wearing it hair down also lol. This is the healthiest, shiniest, softest and the lightest my hair has ever been! My curl pattern is even restoring! Love love love love love! 2. The bar lathers up really fast and easily. It requires minimal product to wash my whole head and my hair is armpit length. 3. I’ve paired this bar with the guardian conditioner and I’ve tried the bar with zero conditioner. Both ways have still given me amazing hair lol! 4. My partner who was convinced I was wasting money on expensive hippie bar soap with a shampoo label also loves this shampoo/company. He loves how he barley had to use it on his head and it lathers up a ton! We’ve been using the bar for one month and his dandruff has gone away. 5. They really are eco! Ethique customer service is very friendly and they will answer all and any of your eco questions. They do a great job of making a product that is not only great for the customer but doesn’t have a negative backlash on the environment! They’re also zero waste! 6. They formulate their shampoo/conditioner bars without soap. They do this because your hair needs a different pH then your body. The company itself uses soap but soap is not used in the shampoo and conditioner bars for good reason and it truly shows! This is all around a quality product. 8. My hair on day 3-4 did get an oily awkward transitional phase but that only lasted about 4 days. 7. I’ve been telling everyone about this companies shampoo/conditioner. Everyone who’s bought this bar after I recommended it has told me that they think it’s game changing also! The Bad: 1. Initially I kept skimming past these products because they aren’t organic. I came back to look at this company more in depth after I had asked for recommendations in several zero waste groups im in on Facebook and at least 50% of people recommended ethique. I contacted ethique directly and It turns out most of their ingredients are organic. They put sustainability before organic though and the ingredients that aren’t organic are second best. That being said this is still an issue for a lot of people. I really think they should advertise which ingredients are actually organic and which aren’t and why. 2. Most of the negative reviews that I read were about the bars not lasting. $16 just for the shampoo was not going to be a feasible monthly buy for me. I have a corner shelf in my shower that is away from direct water but does not protect the bars from moisture. We’ve been using our bars for a month. (two adults using it every other day to every three days) there’s still plenty of product! I could see how this would be frustrating for someone who doesn’t have a corner shelf, doesn’t want to buy the bar storage containers or anyone that just can’t deal with moving the bar in and out of the shower with every use. 3. For whatever reason my hair takes almost twice as long to dry sense I’ve switched to ethique. It may be my hair type but I can see how this could be problematic for others. Especially people with very curly hair. If you are concerned about this I recommend getting their sample pack. $16 for samples that you don’t know if you’ll like or not is a bit much in my opinion. I have seen a lot of amazing reviews from very curly haired people for the sweet and spicy ethique bar. The salt is supposed to be helpful. Since my curl pattern is restoring I do plan on trying that bar next myself. 4. If I wanted to really complain on here it would be that I’ve legit worried that if ethique ever goes out of business I’ll never be able to be this happy with my hair/shampoo ever again 😂😂😂😂 I seriously 100% love these bars and recommend them. That being said based on the other reviews I’ve read as well as my own personal experience with this ethique shampoo bar, I can see how some things that I stated above could end up problematic for other people. Realistically though, I think these complaints are very convinced based and for me they aren’t a deal breaker. Pic is my bar after one months use between two adults!
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