Dirty Labs Murasaki Fragrance, Liquid Organic Enzyme Detergent, 32 Washes, Highly Concentrated High Efficiency and Standard Wash, Non-Toxic, Biodegradable, Stain and Odour Removal

smells good and decent ingredients but very pricey and didn’t last as long as they had suggested.

I love this laundry detergent! My clothes smell and feel so clean. You only need a small amount for each load.

Edit: updating my review to be more fair since my wife and daughter seem to really like this scent. This scent is fine if you are washing women's clothes. Do not, I repeat do not purchase this sent if you plan to wash any males clothes. This may be one of the top 10 scents for men to avoid. It seriously stinks like a really old lady. Stick to the signature sent, it's much safer.

This is the first time I have ever been excited about a laundry detergent! :) Who decided on the use of an (innovative?) compact aluminum bottle? Genius! Dirty Labs even include a (food-grade) silicone measuring cup that seats snugly upon the bottle's cap. As laundry day arrived, I wondered if Dirty Labs was truthful about the miniscule amount of detergent to add to a load. Yep. They're serious about the very small amount needed for a certain size load. Of course, the amount may need to be adjusted for softer or harder water. Dispensing is easy and the silicone measuring cup eliminates guessing on the amount used. However, the product is fairly thick (since it is concentrated), and I have yet to find out how much detergent will be wasted in the bottle when it is almost empty. However nice the packaging, conservative use of product, etc., there is one huge disappointing item; that is: the incredibly strong scent! Not only was the Murasaki Scent overpowering; it also made a mild headache worse. So, if you are sensitive to fragrances or other airborne particles (cooking odors), Dirty Labs sells a fragrance-free detergent. With that being said: an extra rinse provided a small improvement, but why use more water than necessary? Also, I found that hanging the (dried) clothes outside helps somewhat. But, now I only use this fragrance on pants and undergarments. No shirts and definitely no pajamas or bedding. Will I buy again? I do plan on trying their other detergents, but will not purchase the Murasaki Scent again. Plus, the compact and tough aluminum bottle is great when ordering online. Chances are the item will survive the carrier's handling even if amazon's "fantastic" thinner boxes do not.

Love the scent and the quality of this laundry detergent. Cleans great and leaves clothes smelling fresh days after washing