Aluram Coconut Water Based Purple Shampoo for Women - Sulfate & Paraben Free

My favourite for keeping my blonde hair blonde.

I stopped using my usual purple shampoo when I was diagnosed with frontal fibrosing alopecia, but since I have a mixture of very light-blond and white hair, I could see a difference within weeks--my hair began to take on that dreaded yellow hue. Still, I knew I had to be careful about what I put on my scalp--yellow hair is better than no hair, right? Even so, I kept looking. I was thrilled to find this purple shampoo made with clean ingredients! Not only does it pack all the power of purple and get rid of the dreaded yellow and brassiness, but it leaves hair healthy and shiny, yet clean and voluminous! This is by far the best purple shampoo I have ever used and it hasn't caused any problems at all with my alopecia! Thank you so much, ALURAM!

Smells good and lathers up well! Its pigment is really dark which helps it work well. Highly recommend and a plus that it doesn’t have a bunch of harmful chemicals

This purple shampoo is the BOMB HANDS DOWN! I’ve tried many others but this is the best! Refreshes blonde, gray, ice silver(which is mine) unlike no other! Removes ALL brassiness removed! Don’t have to use often, one wash leaves lasting results. Note: if you wash your hair everyday, you may have to use it more often.

Love, love, LOVE this shampoo. I’ve tried a lot of purple shampoos, and most either do nothing or leave my hair looking slightly lavender and regretful. This one? Absolute perfection. It tones my hair to the exact shade of silver I want…bright, cool, and clean without drying it out. My hair feels soft, not stripped, and the color payoff is just right without overdoing it. Bonus points for smelling great and not feeling harsh. If you’re chasing that true silver/icy blonde and are tired of guessing games, this shampoo understands the assignment. Five stars and a permanent spot in my shower.