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💧 Refresh your roots, hydrate your hustle.
L'Oreal Paris Elvive Hyaluron + Pure 72H Purifying Shampoo is a 28 fl oz clarifying shampoo designed for oily roots and dehydrated lengths. Featuring a dual-action formula with Salicylic Acid to exfoliate and Hyaluronic Acid to hydrate, it delivers up to 72 hours of purified, fresh scalp and moisturized hair without stripping or weighing down. Paraben-free and suitable for all hair colors, it pairs perfectly with the matching Oil Erasing Serum and Rehydrating Conditioner for a complete hair care system.









| ASIN | B0DNKM7R42 |
| ASIN | B0DNKM7R42 |
| Active Ingredients | Salicylic Acid |
| Age Range Description | Adult |
| Best Sellers Rank | #127,555 in Beauty ( See Top 100 in Beauty ) #5,291 in Hair Shampoos |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 4.5 out of 5 stars (902) |
| Customer reviews | 4.5 4.5 out of 5 stars (902) |
| Date First Available | 24 June 2025 |
| Global Trade Identification Number | 00071249692271 |
| Hair Type | Normal |
| Item Form | Liquid |
| Item model number | 0071249692271 |
| Liquid Volume | 28 Fluid Ounces |
| Manufacturer | L'Oreal Paris |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 0071249692271 |
| Material Type Free | Paraben Free |
| Model Number | 0071249692271 |
| Number of Items | 1 |
| Other Special Features of the Product | Hydrating, Purifying |
| Package Dimensions | 23.9 x 9.6 x 6.4 cm; 898 g |
| Product Benefits | Moisturizing |
| Scent Name | Fresh |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249692271 |
| Unit Count | 28.0 Milliliters |
T**G
Good
Not drying at all good cleansing power
M**N
Contains Salicylic Acid! This ingredient is known for treating acne and removing excess oil. Swapping to this fixed body acne within a week! IF ZINC DANDRUFF SHAMPOOS ARE NOT WORKING, IT'S PROBABLY DRY SKIN, USE THIS INSTEAD! I don't use the word miracle very often, but this is the only shampoo I will ever be using or recommending from now on purely for this reason. This product is one of the only shampoos with salicylic acid at a reasonable price point, making it an accessible solution for persistent scalp problems. Free from harsh sulfates and no heavy fragrance (light non-perfumy). Oh and if you are a man (especially one with medium to longer hair), don't get scared by the purple bottle. The fragrance is not feminine and it's plenty powerful. HIGHLY recommend.
J**T
Really great shampoo. It gets the scalp squeaky clean, and also does a fine job on the hair. Smells good, does the trick. I like to have really clean hair when I use a mask, and this stuff is a great base. It's also gentle on the hair. I feel like it's the best of both worlds, cleans like a pro, but is gentle enough to use the cr_p out of it.
S**H
I’m leaving this review for the girlies and guys who are reading reviews to see if this shampoo is worth trying. It absolutely is. I have oily roots, dry and frizzy ends, and a flaky scalp, and nothing ever seems to help without making something else worse. Dandruff shampoos usually fix the oil and flakes but make my ends feel like straw no matter what conditioner or leave-in I use. This one actually works. My scalp feels clean, my roots are fresh, my ends stay soft, and the flakes are gone. I’ve used this shampoo for 3 months and it’s my new go-to shampoo for sure.
I**C
I’ve been using this shampoo for a few washes and it works really well for oily roots. It cleans deeply without leaving my hair dry or heavy. The texture feels light and it lathers nicely, so a small amount is enough. After rinsing, my scalp feels fresh and my hair looks cleaner for longer compared to other shampoos I’ve tried. I also like that it doesn’t make my ends feel rough, which is important if you have oily scalp but still want softness. Overall, a good balance between purifying and hydrating.
M**E
Good shampoo with a lovely fragrance...but unfortunately the pump doesn't work! Please consider manufacturing a better bottle for this nice shampoo....
Trustpilot
4 days ago
2 months ago