93 Extraordinary Referral Systems: Jay Abraham's Money-Making Strategy Clusters

I first learned of Jay Abraham in the 80's from an extraordinary interview with Tony Robbins and his PowerTalk series (this interview is still available and deserves repeat listenings, even today). Jay is a bona fide marketing genius. He has a 'six billion dollar' brain that operates like a super computer with laser precision. He is an interviewer par excellence. Jay is unique, and his contribution to business is pervasive. His insights, perspectives and techniques have been absorbed by many and are taught by other 'marketing experts' of today.This is Jay live. This is Jay teaching, not by pontification, but by skillfully asking seminar participants to share how they have applied innovative techniques to their business. Many great ideas for referrals are to be found here.

I should have read further on the reviews. I have listened to jay Abraham's other offerings and just expected it to be excellent. I hated it so much I couldn't listen to the final CD. Total waste of my time.

This is an amazing resource with ideas you can employ immediately! If you want to grow your business then this should be a primary source for actionable ideas.

Jay Abraham is exalted as the most highly paid consultant in the country.It is unfortunate that this series of Audio CD's is merely 93 anecdotes by business owners. It had almost no words by Jay Abraham himself, other than as a moderator. I was very disappointed.I have purchased several quality products from Nightingale-Conant in the past several months and have to say this product did not meet their usual quality.Ironically, this program was twice as expensive as most Nightingale-Conant products. You do not always get what you pay for.

Lots of creative ideas. I have listened to it only once. My second time I will take notes. To many marketing sugestions to try and memorize.

Having benefitted from "The Mastermind Marketing System," by Jay Abraham, I wondered what "93 Extraordinary Referral Systems" could have.While the CD's and printed material in the referral program are significantly unlike what's in "The Mastermind Marketing System," the referral system is reminder of how important it is to count upon "who you and others know."If you believe in the saying, "Everyone knows at least 250 people," you will appreciate the power of this CD program.By asking someone who you know, "Who do you know who ..., ..., and ...?" you are being specific, and helping others to help you to create a 24-hour, no cost sales force.Before asking this question, here are some things that you will need to do:1. Decide who your ideal client would be (profession,education, value system, location, etc.);2. Decide why your service or product is ideal for this client;3. Know how you are different and better than yourcompetitors, and why;4. Put yourself in check, recognizing your passion for yourproduct or service;5. Decide, in advance, what you will do for the person whorefers business to you (something that he or she wouldappreciate). Be sure that what you want to givethem is what will benefit them, not you;6. Consider getting referrals from your competitors, by comingup with a reason why this is mutually benefitual - and havethe chutzpah to contact them with your well-thought outidea;7. Identify three benefits that the person making the referralwill gain, by making a referral;8. Be prepared for resistence, which you can counter with abrief, compassionate response, followed with questions thatguide this prospective referrer to want to give you areferral;After gathering this information, and prior to approaching someone for a referral, format your request, in your head, so that in less than 30 seconds, you can ask for this referral, and get it.Caveat: Be sure that the person who you are asking for a referral is someone who understands the true value and meaning of referrals. Mutual appreciation of reciprocity is key.I was surprised in listening to and reading this material for the following reasons:1. There is a great deal of mention about "customers" andnot "clients." The "The Mastermind Marketing System"encourages listeners to think of those who they are doingbusiness with as "clients," people who not only buy fromyou, but with whom you are a trusted advisor.2. There was a great deal of mention about Rolodexes, andother pre-Black Berry technology; yet, this was publishedin 2004.Aside from these two points, this is an excellent tool.

This program is stunningly disappointing.It only had the audio recording of one section of Jay Abraham's seminar. The audio quality was poor. Worse, it only had the participants' boring reciting of their "referral" experiences. There was no context, background, methodology to help the readers for application purposes. Therefore, this program is entirely unuseful.Nightingale Conant usually produces high quality programs. I was surprised by this program, frankly.NC should be savvy enough not to let this "marketing expert" to exploit its hard-earned distribution channel to pull a fast one and make a quick buck at the expense of its reputation.

With so many ways people are getting referrals, there are a few which will work for me.