The Unpublished David Ogilvy

Ogilvy is one of the mavens of advertising whose story demonstrates that a person's intellect is developed from multiple experiences. There is much common sense that is revealed by his writings. He knew how to develop the people he hired in such a way that they developed their own methods of solving problems that was unique to the individual. They were allowed to develop solutions that resulted in both success and failure, either result resulting in an increase in that person's knowledge and self confidence. This was in contrast to the "top down management" of most corporations today which results is developing personnel that are indistinguishable because they were molded that way. It was a refreshing read in 1986, and only small portions are outdated today.

I was a little disappointed with this book. It is essentially a little anthology of truisms, management tips, anecdotes, and Ogilvie-isms from over the years. As a piece of nostalgia, biography and eccentric advertising-man management humour, it works okay. But it pitches itself as something more than that, and failed to meet that expectation (for me anyway). The material is significantly more dated than I thought it would be. The world has moved on, the sales/promotion/advertising/management space has certainly moved on, and sadly, this book is not really the motherlode of wisdom-nuggets which I thought it might be. No big deal though ... it was worth a punt, and I'm glad I read it. I don't think it will become part of my permanent library however.

This book collects memos, letters and notes by Ogilvy which he was at O&M.In some ways more interesting than Confessions of an Advertising Man, as the stuff was not written for publication.Though the advertising business Ogilvy worked in - and in many ways created - no longer exists there are many excellent insights and wise advice in the book.

It's an interesting read about man-management and trying to get the most out of people and out of yourself. I found it particularly useful in regards to self-awareness and the ability to use eccentricity to your benefit. All in all a great book, and not just for the ad-man.

This is a very insightful man. A very good read.Just as important Thanks to Full Paper Jacket. speedy service, great customer service

This is an amazing book. Filled with small "stories" and very useful learnings. You don't have to read it back to back, just small chunks! Still VERY applicable!

Big fan of david ogilvy and his company. I find all of his work fascinating including this one. If you want to think like an advertising giant, then give this book a shot. Highly recommend for smart and creative people.

Truly a masterpiece of, and about, writing compelling stories and promoting. When I need to inspire my writing, this one of my go-to classics.

First rate book!

Firm favourite.

Un livre parfait pour se rendre compte qu'un bon copywriter apporte du soin à tous ses textes. A tous ses discours.J'utilise de nombreuses leçons de cet Unpublished dans les formations en copywriting que je donne avec Les Mots Magiques ! Encore une fois, le titre de Père de la pub d'Ogilvy ne se dément pas.

I'm enjoying this book because of the short meaningful quotes.

The book came in a bad shape.. I tried to fold the pages in the other side to fix it but it didn’t made any difference. Please, be careful while packing the books