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🖥️ Elevate your living room with the ultimate 77" OLED cinematic powerhouse
The Sony 77 Inch OLED 4K Ultra HD BRAVIA XR8B (2025) combines over 8 million self-lit pixels with the intelligent XR Processor to deliver stunning picture quality and pure blacks. Featuring Google TV for seamless streaming, exclusive PlayStation 5 enhancements, and immersive Dolby Vision HDR and Atmos sound, this TV is designed for professionals who demand premium entertainment and next-level gaming in a sleek, modern design.












| ASIN | B0FHYCR41F |
| Additional Features | Studio Calibrated Modes - NEW! Prime Video, Netflix Adaptive, Acoustic Surface Audio+, Exclusive features for the PlayStation 5, Google TV with Google Assistant, AirPlay 2, Game Menu |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI |
| Best Sellers Rank | #11,005 in Electronics ( See Top 100 in Electronics ) #9 in OLED TVs |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand, Manuals |
| Color | Black |
| Compatible Devices | Smartphone |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | Ethernet, HDMI, Optical, RS232C, USB |
| Contrast Ratio | High |
| Control Method | Remote, Voice |
| Customer Reviews | 4.6 4.6 out of 5 stars (181) |
| Display Backlight Configuration | Direct LED |
| Display Backlight Setting | Pixel-level Dimming |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 120 |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision |
| Hardware Interface | Composite Video, HDMI, USB |
| Integrated Surround Sound Format | Dolby Atmos, DTS:X |
| Internet Applications | Prime Video, Hulu Plus, Netflix, Max, Disney+, YouTube, Sony Pictures CORE, Google TV |
| Item Dimensions D x W x H | 16"D x 67.5"W x 39.88"H |
| Manufacturer | Sony |
| Mfr Part Number | K77XR8BB |
| Model Name | BRAVIA XR8B |
| Model Number | K77XR8B |
| Model Series | BRAVIA XR8B |
| Model Year | 2025 |
| Motion Enhancement Technology | XR OLED Motion |
| Mounting Type | Wall Mount |
| Number of Audio Channels | 2.1 |
| Operating System | Google TV |
| Picture Quality Enhancement Technology | XR Processor, XR Clear Image, XR OLED Motion |
| Refresh Rate | 120 Hz |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Size | 77 Inches |
| Signal Format | ATSC |
| Size | 77 |
| Speaker Description | Acoustic Surface Audio+ |
| Speaker Maximum Output Power | 56 Watts |
| Specific Uses For Product | Entertainment |
| Total Number of HDMI Ports | 4 |
| Total USB 3.0 Ports | 1 |
| Total Usb Ports | 1 |
| Tuner Type | ATSC |
| UPC | 027242934108 |
| Unit Count | 1.0 Count |
| VESA Mount Standard | 600 x 400 mm |
| Video Encoding | H.265 (HEVC), VP9 |
| Warranty Description | 1 year |
| Warranty Type | Limited |
| Wireless Technology | Bluetooth, Wi-Fi |
S**S
Awesome TV at a good price
Arrived in good shape, quite large box and well protected. Takes 2 people to handle the box as large n heavy. No issues setting up. Picture being OLED is wonderful and such big difference from regular LED technology. Sony quality very high end. Used the optical output audio line for sound and had no issues sounds great. The built in audio system is OK, does the job but isn’t that great as the is designed for using an external sound system. Frame is thin so does not waste any valuable wall space. Viewing angles are good. When on picture has minimal glare n reflections but when off the screen does reflect a lot of window sourced light. So far enjoying this serious upgrade from regular TV technology. After several attempts at purchasing direct from Sony I found Amazon was without doubt the best supplier as many other vendors use some very lame contractors. Very happy with this purchase.
S**N
The best looking TV I’ve literally ever seen
Wow. It’s really gorgeous. I was debating between this one and another Sony oled that was about $600 more. I can say there’s no way the other one is worth the extra money. This one really is insanely nice. The picture is almost trippy how clear and colorful it is. I’ve been playing Cyberpunk on it and it’s beautiful. The software is the best I’ve used that’s built into a tv. It’s not perfectly intuitive but it’s the best one I’ve used. It’s also by far the most responsive. The remote is better than passable and it does 4k 120hz on two of the HDMI ports so I have my gaming pc plugged into it and I just had to get a better hdmi cable to actually do it. It also has variable refresh rate which has also been great. If you’re looking for an oled I really believe this is the best one. Sony really does make some solid TVs.
O**Y
Looks great, smart and fast, glad I bought it
Excellent blacks (as Sony is known for). Beautiful picture. Has a special PlayStation port for awesome gaming experience. Easy set up, very happy with it.
D**H
Sony 55 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV.
To begin with, this TV took the place of our 10-year-old Sony 49” TV, which was still working. We decided to upgrade and go to a larger screen. The TV was shipped to us very quickly. The setup was very straightforward; don't rush it like I did and pick the wrong service. I use an Amazon Fire TV Stick with the DirecTV streaming service. When you start, it automatically directs you to the Google homepage. In the option, you can have the TV start on the HDMI that Firefox or Roku is on, and it will start up on that HDMI input. When I tuned into my first football game, I was blown away. The picture quality is truly amazing, with rich colors and sharp images. I never needed to adjust the color; it was spot on. We have always purchased Sony TVs, and this Sony is by far the best one we have ever had for picture quality. I will end this with just one word. AWESOME!!!!!
C**N
Near Perfect for Films and Games
This is the first OLED TV I’ve purchased and WOW I didn’t realize just how much better it looks compared to a regular 4K LED. The colors are great, but some of the AI upscaling and motion smoothing options make the image look much worse in my opinion. The only upscaling feature I would use would be Reality Creation, as it does a very good job of upscaling the image while leaving minimal artifacts behind (I would assume it’s some version of PSSR on the TV itself). For gamers, the latency rivals monitors and the VRR/120hz modes make gaming on the big screen better than it’s ever been before. I wouldn’t recommend this to those who have brightly lit living rooms, as the screen is fairly glossy and harder to see in direct sunlight. But for everyone else this is just about the nicest TV you will find for around $1,000 and I can confidently recommend this to anyone who does not already have an OLED display.
D**E
Incredible picture!
Excellent picture quality, as expected from a Sony product. This is a Google TV and it is very intuitive. Set up is a breeze compared to older models of smart TVs. We got the 65 in and we love it. We would have gotten the 70 in if it was available. The brightness of our picture compared to our 12-year-old Sharp is pretty amazing.
J**.
Gorgeous Picture and great upgrade
I thought I had sworn off Sony products for good, but this TV came with every feature I needed and wanted. I took a chance and have zero regrets. Everything about it looks great. The remote is a little on the small side for me and like most other devices it's very slippery (not sure why every remote these days has that slick feel to it. Maybe they want us to break them?!?) It's very thin and with the proper mount only comes out about an inch and a half from the wall. I can't specify about the TVs sound quality because we hooked it directly up to a soundbar. I'd advise anyone to upgrade their sound with the TV. Why go half way?!?
K**Y
Excellent Google TV
Very good picture sound was good but still installed a sound bar for better sound overall extremely happy with the OLED picture and Google OS of this set
Trustpilot
1 week ago
2 weeks ago