Experience Design Paperback – Illustrated, August 16, 2013

This is a very dense book that paints you a detailed picture of the design and business landscape as well as the how business currently uses design. The crux of the problem comes to adding design at the end of a strategic process to provide window dressing results in little value. The reality now is that great businesses use experience design to integrate their brand values throughout their process to enhance the value that the customer experiences. As an experience designer and avid reader of many book surrounding the subject-this was a tough read but a worthy climb. It's the first substantive entrant in what will be an important and growing topic of conversation.Pros:-This book provides a good introduction to experience design and it's broader application to business as a whole. No-The frameworks and questions were very useful. It provides great tools and information for marketers, designers and consultants.-It asks great questions that businesses should explore.-It's a solid reference on the experience design. It could be the textbook on the subject. This is a pro and a con because it's as enjoyable as a textbook as well, but this is an important work to articulate an emerging industry.Cons:-The beginning is very slow; laying out the landscape and discussion to prepare you for experience design.- It takes you through the history of design and business issues in great, logical detail; reminiscent of trial or debate prep. Its almost too much back-story but it's important to articulate for those who are unfamiliar. If you are experienced in modern design, I recommend perusing through the first 30%.-This book is not that skimmable (not as many bullets, bold text and subheadings as expected given modern business books and the complex topic) and the language has a density of medium to moderate difficulty. That's code for it's not the most fun or memorable read. Still the authors meet the goals they stated and provide very useful tools.Overall it was a treacherous yet worthy climb-there was growth, learning, business, and finally transformation. This is THE book on Experience Design

Patrick Newbery are Kevin Farnham not only the most important designers of online experience, they're easily the most influential. Don't look for the TED talk, you won't find it. But when you use your smartphone or web browser whether you know it or not you are constantly encountering design experiences they either wrote personally at method.com or that of the numerous associates and clients that engaged their services. I was lucky enough to work with them when designing clearstation.com in the early days of online finance. I attribute multiples of our value, and subsequent valuation when we were acquired by e*trade, to the formative experience of working with Patrick and Kevin. It wasn't cheap. However, it was the best money we spent in the formation of that company. All of that value is in this book. They share it all.Reading this superb work I not only relived that extraordinary experience but benefited from their growth and depth of experience as world-class designers. It's not a quick read. Some sections I had do reread to absorb. However, if you intend to create real value with the new, unknown or difficult to express, which is the constant experience of the entrepreneur, this book is an essential tool.

So while I'm enjoying the content, the printing on the pages is riddled with sections where the text was overprint and the red is visibly showing offset from the black. Combined with the choice of typeface it makes it difficult to focus on reading for long periods of time. Very disappointing given the topic of the book as it creates a poor reading experience.

This book is very complex and has a lot of valuable information. This means that you have to sit and read it thoroughly or else you're not going to get anything from it.

experience design is a great overview of the current information gathering techniques used to inform strategies for brand creation / maintenance and product design / messaging. also includes the documentation formats used to capture and share those specifics. it's a concise and important book that i liked enough to buy in both its digital and paper formats.

This book is, itself, a case study in the UX of sans-serif fonts for books. It’s surprisingly streaneuous to read. Not for the content, but the dense layout, lack of contextual markers and unreadable typeface.

Excellent and very thorough content. Buy the e-book because the body copy in the print version is tiny and very densely set. It hurt my eyes too much and I returned it!

This book is too academic. It draws boundaries between design and business that I feel are not helpful. Not what I was looking for.

Great book: lots of very useful diagrammes, awesome techniques and ideas. The writing style could have been improved.

Removed permanent marker, I'm happy!

The subject of the book is very interesting because it deals with an area that is a must these days, but the book has too many long paragraphs with tiny text that makes the book difficult to read, this kills the whole reading experience because it makes it difficult to digest.When I manage to finalize the reading, I will complete my review and hopefully increase the rating. The two initial stars is because of the difficulty to scan/read quickly.

Superb content but the book is so badly printed I gave up on page 40 and purchased the kindle version instead. The choice of typeface, constant change between colour used on the typeface and use of bold in body copy gave me a headache. However like I said it has great content and I had to purchase another copy after giving the original to a digital creative director who found it really valuable too.

It looks like a new book!