In 1898 joseph walker started out with the mission - "To bake the
world's finest shortbread". To this day walkers carry forward
this tradition of baking the finest shortbreads, biscuits, cakes
and oatcakes, using the founder's original recipes.
From the Manufacturer
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Brand Story
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The Walkers story begins over a hundred years ago in 1898 in the
Scottish Highlands, when the twenty-one year old Joseph Walker
opened the doors of his own bakery with a loan of £50 and the
dream of making the finest shortbread in the world. In the first
year of business, Joseph used every spare moment to perfect his
shortbread recipe, and it was time well spent.
As his fame spread, and demand increased for his quality
shortbread, Joseph took the first steps to expanding the business
by moving to a larger shop in the Speyside village of Aberlour
and investing in a horse and cart to deliver his baking further
afield.
During the 30s, the business - like Joseph's family - was
expanding. Two of his sons - James and Joseph - joined the
business, bringing fresh, new ideas with them. By 1936, they had
introduced three valuable additions to the business: a range of
cakes, a selection of confectionery - and the company's first
delivery van. Now Walkers produce could be sold even further
afield, and the prospects for expansion were looking promising.
While some manufacturers began to cut corners by using margarine
instead of butter, Joseph believed that people still appreciated
the care that went into making a superior product like Walkers
shortbread. And he was right. That's why, even after Joseph
Walker died in 1954, his sons continued to use his original
recipe.
Demand grew, and so did the business. By 1961, all three of
James' children - Joseph, James and Marjorie - had joined the
business, making the third generation of Walkers working for the
family firm. By 1975, Walkers had outgrown their extended bakery,
and moved to a custom built factory that gave them the extra
space and facilities they needed to develop new products such as
Chocolate Chip Shortbread and specialty cookies.
By the 1970s, Joseph's grandchildren had be exporting Walkers
shortbread to over 60 countries around the world - still baking
to his original recipe. Within a decade, they won the first of
three Queen's Awards for Export Achievement - the highest
accolade given to British exporters.
Then, as now, Walkers stayed in touch with their customers by
testing every new product in Aberlour's village shop. So,
customers around the world are enjoying a range of products that
were first given the seal of approval by the villagers of
Aberlour. Consistent quality and traditionally delicious recipes
have made Walkers the choice of the most discerning customers and
retailers.
Walkers reputation grows day by day as loyal customers worldwide
delight in traditional shortbreads and innovative new products
like almond, ginger and luxurious chocolate covered shortbread.
All Walkers' products are packaged in its unmistakable red tartan
and proudly bearing the image of Bonnie Prince Charlie and Flora
MacDonald, the image which captures one of the most romantic
moments from Scotland’s history, and reflects all the tradition
and care that goes into baking every piece of Walkers shortbread.
The quality and natural goodness of Walkers has attracted many
international awards, including five gold Mondiale medals and the
Food from Britain Innovation Award.
While Joseph's children and grandchildren have moved with the
times, they have always remained true to his original ideal - and
his original recipe. So, when the family opened a new factory at
Elgin to produce their popular new range of shortbread cookies
and biscuits, they naturally still insisted on using only the
finest ingredients: plump fruits, aromatic spices, chunks of real
chocolate and flavorsome nuts. And there's not an artificial
flavoring, coloring or preservative in . Just as Joseph
Walker guaranteed all those years ago.
Today, Joseph would be proud to know that his great
grandchildren are carrying on the family tradition and are now
the fourth generation of Walkers to make 'The world's classic
pure butter shortbread'.
Pure Butter Shortbread
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Walkers Pure Butter Shortbread is baked in the secluded village
of Aberlour, Speyside, in the heart of Scottish Highlands. The
shortbread is produced to a traditional recipe which has been
handed down through generations of the Walker Family. Walkers
personally gurantee that this product is made using only the
finest ingredients possible to obtain and contains no artificial
colous, flavourings or preservatives.
- This is a Vegetarian product..
- Classic shortbread recipe traditionally baked in a square and cut into a "fingers" shape.
- Walkers pure butter shortbread has a perfect, crumbly "melt-in-the-mouth" texture.
- Full butter flavor and just the right a of sweetness.
- Perfect accompaniment to hot or iced tea, coffee, ice cream.
- Ready to eat.