What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit

Product ID: 791273693

Details

Brand
L'Oreal Paris
Colour
02 Natural
Item form
Gel
Package information
Box
Product benefits
Hair Coloring

⏳Up to 9 weeks fade-defying color

🌟Vitamin E-infused Shine Protect Conditioner

💧No-drip gel formula for precise application

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VT11313

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Sold byAmazon VanuatuDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Own your glow with fade-defying brilliance!

SALON QUALITY SHINE - Infused with Vitamin E and UV filters, our Shine Protect Conditioner locks in color brilliance and silky softness.
COMPLETE AT HOME KIT - Everything you need in one box—color gel, developer crème, gloves, and expert instructions for flawless results.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no dullness.
PRECISION NO DRIP GEL - Experience mess-free, easy application with our innovative no-drip gel formula that clings perfectly to every strand.
ALL HAIR TYPES WELCOME - Formulated to deliver rich, natural black color and gray coverage for every hair texture and type.

L'Oreal Paris Superior Preference Permanent Hair Color in Natural Black offers a luxurious, fade-resistant formula that delivers rich, luminous color and gray coverage for up to 9 weeks. Featuring a no-drip gel texture for precise application and a Vitamin E-infused Shine Protect Conditioner, this all-in-one kit ensures salon-quality shine and silky hair for all hair types.

Specifications

ASIN	B0CLBFSD66
ASIN	B0CLBFSD66
Best Sellers Rank	#8,135 in Beauty ( See Top 100 in Beauty ) #96 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	02 Natural Black
Container Type	Box
Customer Reviews	4.5 4.5 out of 5 stars (21,313)
Customer reviews	4.5 4.5 out of 5 stars (21,313)
Date First Available	15 October 2025
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249682838
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	1 Ounces
Item model number	0071249682838
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Material Features	Hypoallergenic, Fade Resistant
Material Type Free	Ammonia Free, Sulfate Free, Paraben Free
Number of Items	1
Product Benefits	Hair Coloring
Product Dimensions	15.88 x 8.89 x 15.88 cm; 28.35 g
UPC	071249682838
Unit Count	1 Count

Reviews

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

K**M

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

P**E

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

E**.

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

6.11.2017

M**F

My sister-in-law loves this color. She couldnt find it so I sent it to her. Very vibrant auburn.

5.02.2021

マ**ア

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

Khalid Z.

Great experience from order to delivery. Highly recommended!

1 week ago

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