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D**E
Good information for new agents
Being a real estate agent is one of those jobs where you start by knowing nothing and you learn as you go. The classes that you take to get your license simply don't say much about the actual practice. This book makes it clear what the job is: you are a salesperson. Not some sort of a 'facilitator' or a 'marketing expert'. If you want to know what prospecting is, and where to start, I have found this book to be a pretty good introduction. Dirk was obviously more disciplined than I am, but if you follow his advice, and do at least some of what he preaches, I think you stand a good chance of making it.Something I would like to add from my own experience, do a few 'floor time' sessions your first month or two and then drop it and focus on prospecting. That means pick up the phone and make cold calls, ok?
J**E
How to prospect for clients in real estate and much more!
I am not a real estate agent, I am simply a man tired of my job and interested in a move to a more professional career in real estate. As such I am reading 2 books a month until November on the subject in a hope of learning more about the career I am seeking to start. That being said this book is simply incredible it has lifted many of the preconceived notions I had about the career of a real estate agent.Three of the things I learned in this book and plan to implement when I become an agent. (I learned a whole lot more then 3 things)1 - Ask for a referral (page 97) - " If you don't ask your clients to recommend you to their friends or to refer their friends to you for follow up, you're really missing out on a huge opportunity to reach potential prospects"2 - Finding an agency that is good at initial training and ongoing education is more important then finding one with a good split when your a new agent. But you still want to find one that has a good split and good training.3 - When starting as an agent do a lot of open house's for experienced agents. Why? Because though they do not normally sell the house directly they do bring you in contact with a lot of buying prospects.I find this book to be quite helpful from the perspective of someone who wishes to be an agent in the future. I highly recommend this book to anyone in the field or thinking about the field of real estate.
E**Y
One Book Can't Do It All, but it should be TOP OF LIST
Frankly, I avoided Dummies books for stuff I already knew about, because I was serious about a real estate profession,for me in retirement, and my basic exploration made many books boring (except for the computer related). Well, sinceit showed up on soooo many lists, and was soooo highly rated I had to try it.I do have several progressive degrees,from AA to Ph.D. and 40 years practice in my old profession - read alot of books,took alot of tests, who knows how much continuing education / conferences.You still need other books for other perspectives (Cooks "21 Things I wish My Broker Had Told Me" - funny too!;Keller's "The Millionaire Real Estae Agent" - for thinking about the possibilities.Other books are really needed for reference: Reilly's "The Language of Real Estate" - an encylopedic dictionary,and Barron's "Dictionery Real Estate Terms" which is a pocket type book. State specific stuff is needed too,Jacobus's Texas REAL ESTATE (11th Ed), and the just released to come Dec? companion CD Texas License Test Prep.The Learning Express "Real Estate Sales Exam" does have some state specific sections, as does Texas Real Estate Sales Exam -I have both: both have CD's but text reflects titles, bothhave national exams.Yea, got these and alot more through Amazon.com...just like most of my wifes cook books and medical books.....and we have more off all comming!!!!
S**N
Success as a real estate agent for dummies.
Without a doubt, the best guide for both beginning to even more savvy real estate agents. Dirk Zeller has hit tis one out of the park! From the logic, flow and layout... to his insights, tips and scripts... this may be the only real estate guide book that you will ever need. From a guy who had a great three year stint in real estate twenty years ago, this book was easy to follow and understand and will be my guide as I re-enter the real estate field prior to my retirement as a psychology / science teacher. I especially liked his insights into woking your sphere if influence and especially FSBO,s (For Sale By Owners). The books deep, logical and insightful coverage built on my base of knowledge in such a way that it has given me an added endowment of confidence, power and enthusiasm. I can hardly wait to get started again as an even more successful and infinitely better preparedAgent...in spite of the still challenging overallReal Estate Market. As you set your goals and follow through in a knowledgeable, focused way, success will most definitely come. Best Wishes & thanks Amazon. SLC - Ken
T**E
Not into it
I should just return this.. it doesn't flow well and I find myself getting distracted when I try to hunker down and read it.Really basic advice. If you've already been in the industry for a while, this isn't super helpful. If you are brand spanking new, well then maybe it's worth it.
B**B
Reboot
As experienced Realtors, my husband and I got sort of a reboot from this book. We had been through good times when you forget about the 'beginnings' of hustle and get all satisfied with your current market, clients and customers. Harder economic times make you go back to the basics, so this was a great reminder and inspiration.
J**N
Awesome book!
I read the entire book front to back a week before my real estate class. Now the class is just a review for me whilst overs are overwhelmed by all the vocabulary and legalities. I defiantly recommend purchasing this book and reading before you take the class since typically they are only a week long This book will ensure you get a full understanding of the subject at hand. Plus there are quizzes at the end of every chapter and two practice exams at the end of the book which is great because if you want to get practice exams anywhere they will more than likely cost you money!
C**B
Awesome product
All these books in the Dummies series are always highly recommended, informational and easy to read. Definitely helps a beginner!
E**Z
Four Stars
great ideas
N**M
Packed with clear, useful information
I'm new to real estate, and being British I'm unfamiliar with the US system. This book provided me with a clear idea of how the US system works, and how to be successful at it. It's packed with useful information, hints and tips on all aspects from lead generation to overcoming objections and 3rd party company relationships. I had planned to sell this once I was done but will keep this with me, it'll be an invaluable companion in my early days in this new industry, and will likely be worth re-reading each year to ensure best practice and maximum results.
M**E
Brilliant.
Brill condition,Sent in a box with my other orders and it was well protectedHighly recommend this to any one starting out in the estateagent field.My mum is going to love this for christmas!
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