Watkins Assorted Food Coloring, 1 Each Red, Yellow, Green, Blue, Total Four 0.3 oz bottles, 4 Count (Pack of 1)

I was looking for a better alternative to the regular food dye in the stores and came across this. I knew ahead of time that the colors were very light, so I’m okay with it. But if you are looking for bright, vibrant color, this is not the product for you!

Great food dye without the artificial food coloring. It comes out more of softer pastels but great price and exactly what I was needing for my kids birthday cakes. Ill be using this again

I love this food coloring. Even though the colors are not super vibrant, they still turn out great and get the job done. I’ll take lighter colors, over the harmful dyes any day! 🙌🏻

The media could not be loaded. First of all I have to note that while these dyes are not perfect, I’m thrilled that there’s an alternative to making a colorful cake that’s full of artificial dye. It makes my son go crazy, so we’ve recently been cutting it out as much as possible. This is my first experience with using it. I’m not a professional. I’m self-taught and only do cakes for my kids’ birthdays. That said, here’s my experience!First, I only used fondant for coloring. I believe that’s relevant to the review and that icing may color differently.So, the colors are pastel, not vibrant (with the exception of the yellow, which is gorgeous!). You can achieve a better color by adding more dye of course, but they will still be pastel tones at best and it takes a lot of dye to get a good color. For reference, I used the whole bottle of blue to get the light blue effect pictured for the sky. After a small test I determined the red would not work. No matter how much I worked it in, I get not get it to the bright color I was looking for, and the fondant started to turn slimy from too much liquid added. So how did I get the bright colors shown in the picture? I painted it on with paintbrushes! That turned out to be the key to get vibrant colors for our beloved Paper Mario.On mixing colors: When I mixed the colors to make brown for the bricks, the dye stayed wet and after a few minutes the colors separated back out. Instead of brown, the blocks had little green, red, and yellow specks. Weird! I brushed them with a dry brush and the colors mixed back in. They were fine after that. The dye seems to stay wet if you do the painting method instead of the working-it-into-the-fondant method, but that was okay with me as long as the colors stayed put!If you do mix the colors by working it into the fondant, the colors don’t separate out and you can mix them up as much as you want. However, that method is best reserved for light colors (the peach-colored fondant for Mario’s skin and the mushroom, for example).All in all, it was a positive experience. My rating would probably be closer to a 3.5, but if I have to round it to the nearest star then it has to be 4, since overall I’m just happy this was even an option and even though there was a learning curve, I was thrilled with how it turned out! For the black lines, I used TruColor grape gel paste mixed with a little vodka and they turned out great.If you found this review helpful (or maybe you just like the Paper Mario cake), please give me a thumbs up! Thanks!

Dye free dye. Perfect for changing color to icing/frosting. Putting it in cake and baking it I'm not sure if I didn't add enough or if it lost color a long the way but it made just enough of the blue in blue swirls in the cake for my birthday girl to be happy with itDoesn't change any of the flavors.

Colors are not vibrate and are not really accurate. They are all very earthy tones and I’m not a big fan. I suggest using the natural color powders instead.

Thrilled to find a product with now chemicals and still gives you color! So far I've only used the green; five drops in I made a light mint color, which worked for the type of cookies I was making. Will purchase again.

Love this dye free option!! I wanted to make cookies for my son‘s birthday because all the bakers I know use artificial dyes. Some of the colors definitely are not as vibrant as you would see with artificial dye but overall it does the trick and I felt better that I was giving my child and all their friends a better option. I definitely would buy this again.