The Best Digital Marketing Campaigns in the World II
Product ID: 8819298
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With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer. Following the success of the first book in the series, this second volume of The Best Digital Marketing Campaigns in the World highlights 40 brand new campaigns and assesses what they achieved and the business lessons learned. A practical and insightful book, it explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan presents an international collection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. The book covers a wide range of world-class award winning campaigns, including household names such as Coca-cola, Red Bull, Harley Davidson, and the most successful viral video of 2012. This new volume is a must-read guide for all marketers looking to embrace the new digital landscape. Review: Five Stars - Thank you Review: Worthless. Don't waste your $$$!!! - Totally worthless book. Don't waste your money, it's all available online and the content is soooo minimal.
| Best Sellers Rank | #1,888 in Retailing Industry (Books) #6,412 in Advertising (Books) #6,849 in Web Marketing (Books) |
| Customer Reviews | 3.2 out of 5 stars 14 Reviews |
J**.
Five Stars
Thank you
S**.
Worthless. Don't waste your $$$!!!
Totally worthless book. Don't waste your money, it's all available online and the content is soooo minimal.
M**.
Dissappointing.
I don't write reviews often (and hardly ever negative ones at that), but I have to say that I was pretty darn disappointed with this book. I'm writing this review not to insult the author, but to give would-be buyers a reason to pause before purchasing. To be fair, I haven't read the first volume, so perhaps the author used up all the truly remarkable campaigns in that one, but after reading a quarter of this and skimming the rest, I threw the book back on my shelf in frustration. While there are some interesting case studies in here, they are few and far between, and the rest feel like filler. It basically feels like marketing agencies were asked to send in their favorite campaigns and the author simply threw them together, unedited.I read a lot of marketing, business, and personal development books, and this one really missed the mark. If you're looking for a good compilation of out-of-the-box marketing campaigns to inspire you, this is unfortunately not the book for you.
D**N
Exactly what I wanted and in great condition!
Came one time and looked brand new!
M**K
Generally delivers what you'd expect
The premise for this book is quite good. I was looking for inspiration, and this book does have it. However, after reading other books on digital marketing, I realize that the most innovative campaigns and many of the most innovative uses of technology were omitted here. A couple of the campaigns described are quite dated as well. Overall though, a worthwhile read.
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