Eat Me: Appetite for Design, Product, Packaging, Art, Branding, Interior

Eat Me is the latest compilation of food design intended by and for designers but a joy for chefs, food lovers and art appreciators. In 2010 I reviewed Design Culinaire which had similar goals, but fell short because if its lack of breadth of contributors. Not so with Eat Me. Over 250 pages representing some 87 different designers and artists with works ranging from whimsical to oblique to functional. Eat Me will surely inspire you to find your own creativity and appreciate the role of designers in our daily gastronomic lives. A compilation by viction:ary, a design workshop and publisher, Eat Me: Appetite for Design brings together the works of artists, restaurant designers, packaging designers and experimental designers to showcase the latest in food related design. Beautifully and innovatively bound, Eat Me appears from the outside to be a wafer cookie missing a bite, but within you'll be drawn to each page by unique creations, each with attribution to the designer and a brief summary of the work. Some of the designs are purely aesthetic (Laikingland's Storm in a Tea Cup), while others are smart design (Demelza Hill's Snap and Dine gourmet place setting). Actual product packaging is included showing great design for everyday use (Nosigner's Kanpyo Udon), while other design has wow factor but not function (Maezm's Table Dish Cover). The latter was one of the design ideas that I most coveted - a table top with full place setting attached right to the "cloth," made as a one piece injection molded unit. Very cool. Very non-functional. There are numerous examples of design as a part of business branding, such as Cornwell's Capital Kitchen or Couple's The Hand Burger, both great demonstrations of the effective use of design in creating a business' image. While some designs are goofy and look like something that you might find at a thrift store (Peter Bruegger's Dalian collection of bow-tied and mustached coffee mugs), others are gorgeous examples of art meeting function (Gauthier Designers' Gauthier Bottle). Eat Me also includes an elaborate section of artists using food as media and food as theme. Timothy Berg and Rebekah Myer's Die Out is an example of pop art popsicles which could hang in any contemporary gallery. Henry Hargreaves' Food of the Rainbow is actual food using hyper vibrant colors to entice children to eat, and is in fact edible. Some of the artist section seems out of place with the numerous design examples, but still appreciated for their beauty within the overall collection. Finally, Eat Me contains more elaborate interviews with five key designers for those wanting to know more about the design process or profession. As a chef, I will leave this book lying around in the kitchen to spark ideas among our staff. When a collection of highly creative designers and artists, such as this, comes along, you can't help but be motivated to create great things yourself.

Great book, not only by it's content but a wonderfully designed as well. Eat Me covers not only packaging design, but a lot more, it gives you a preview of some great food products as well as interior designs, food related products, some experimental designs and so on... Definitely one of those must have books...

This book is amazing in references more to design then to food. It's a piece of art with amazing attention to details and the work portrayed inside is very well chosen, amazing and beautiful. Great book to have for references or around the house when needing some inspiration.

This book is very easy on the eyes. It is visually pleasing in it's design. It's playful, but well-organised. And the unity of food will make your mouth water! I am extremely happy to own this book!

This book is amazing! The exterior design, simulating a giant cookie makes you want to eat it! I recommend it for sure

This book is one of the most professional and beautiful books I've seen. It's nothing but eye-candy with inspiration at every turn of the page.

When you're hungry for design, EAT here

I had to get this as soon as I saw it on Amazon because on Victionary's website, it's retailed at $40! This is an amazing book for any Graphic Design student or anyone who is a designer or loves design. Although it focuses primarily on package design for foods, it's an awesome keepsake for anyone who is in the design field as it features some of the best of the best of package design ideas. As a graphic design student, this book is a great way to get inspired on package designs and also in a way a great reference book. Seeing professional work can make your design sense keener and let you realize what works really well in design today. All of Victionary books are so well published and well put together. This is my second one Vic book. The first one I got was COLOR ME which is a great book to see amazing design works in different colors. I'd definitely pick this one up here before it sells out. The cover is awesome too.

Un libro molto originale!L'avevo adocchiato alla libreria del centro Pompidou a Parigi, ed ho subito guardato per comprarlo su Amazon. Il libro mostra molti esempi di oggetti di design che si collegano in qualche modo al cibo. La cosa più particolare comunque é proprio questa copertina a forma di biscotto, con il morso sulla parte in alto a destra delle pagine. Non ho potuto resistere!!

Richtig tolles Buch, nicht nur von außen ansprechend (sieht zum reinbeissen aus, es ist eine Waffel, voll geil:D) Auch von Innen ist das Buch ein Sammelsorium an ausergewöhnlichen und Interessanten Ideen. Es ist Inspirierend und regt an. Es gefällt mir richtig gut, wer an kreativen Produkten sowie super Ideen in kombination mit einer schönen Gesatltung interessiert ist, für den ist dieses Buch genau das richtige.

One of my favorite branding references and the design of the book as a sort of wafer with a bite taken out is a real nice touch.

この装幀がすばらしいです。一目で食べ物デザインの本と分かるところが秀逸です。文字の選びもすばらしいです。日本語翻訳版も出ていますが表紙の文字が残念で、全然よく見えませんでした。どうせ買うならこのバージョンがおすすめです。

La imaginación traspasa fronteras cuando añades algo de comer en lo mas cotidiano. Fuera de serie este libro! No solo yo lo digo eh