Premium Natural Semi-Permanent Hair Color 210 Pastel Lavender (4oz)

This color is gorgeous on 8/9/10 bleached and toned blonde hair. The iroiro is in the front and everything else is keracolor purple mixed with their clenditioner. The keracolor leans pink and red but the iroiro leans blue. If you want something to cancel out orange undertones and register as cool vs warm, this color is for you. However, if you spend any time under direct sunlight, wear a hat or use uv protectant for hair. Otherwise this stuff simply disappears when any kind of heat is involved. I’ve only washed it once but I did use hot water (big no no) because I was worried it was too vibrant after the initial application. I won’t be doing that again. I’m also going to add some to my conditioner to extend its lifespan. Smells delicious.

I love this brand and it normally stays in quite a while as long as you wash with cooler water. This time I didn't lighten my hair properly lol so it faded quickly near the roots but that was totally my bad. I'm completely satisfied with the color itself it is vibrant and beautiful.

Used to add to my pink hair and it bleeds into it well and works for an ombre somewhat. Enough to do my roots of at least an inch , I would buy more definitely to touch up, I’ll see how it fades, had to bleach before to use of course

I'm always on the look out for a pastel purple that won't fade to pink after a few weeks. I saw this one advertised as "pale lavender" and I was intrigued. In my mind, lavender being a grayish or smoky pale purple. tl;dr but it's just a regular pastel purple that would have faded to pink if I hadn't manually added a ton of gray to it. The scent and ease of use is all fine and normal. This is a tint, not a dye, so you essentially just apply it to freshly bleached hair, and as long as you make sure you're evenly covering, it's almost foolproof. You MUST have bleached your hair. I don't care how "naturally blonde" it flatters your ego to think you or your child are. If you haven't bleached as light as you can, except mediocre-to-no results. This is on YOU, not the product. My major complaint, and the reason I wouldn't bother to buy again, is that I get about half the amount of tint as Arctic Fox, for almost the same price. And if I'm not getting any kind of better color, then obviously there's no point. As it happens, I had the forethought to buy a bottle of Arctic Fox silver to supplement, because looking at the ounces I'd get with this product, I suspected I wouldn't have enough to tint my whole head (correctly). I used all of this product, and about 3/4 of the Arctic Fox bottle. You can see the results in the last photo. I'm pleased enough with the result, but that's ONLY because I mixed a ton of gray in. I left one strip of my bangs this color alone, no gray, just to see how it would fade, and a few weeks later, that strip is a much brighter pink, whereas the rest of my hair is pretty much gray with no purple. So, bottom line, if you want just a normal pastel purple that will likely fade to pale pink before it dies off (dyes off?), this is a fine tint for that. If you wanted something cooler that would fade to silver or gray, this is not that. Also, you can get an almost identical result from Arctic Fox "Girls Night" for essentially half the price, so... why wouldn't you?

So, the color is nice and easy to apply. And it smells pleasant. My only issue is the color. I'm medium blonde but have colored it lavender for years. Since my natural color started to get darker, I lightened first. While the color is bright, it doesn't look like pastel lavender. It seems to really lean pinkish purple which isn't the outcome I was hoping for. I look like a jellybean lol! Hopefully this will help someone as far as the shade accuracy.

Made my hair a beautiful lavender not pink, and my hair is soft

This is my fav lavender dye. It doesn’t fade to blue or pink. It goes on bright but is perfect after one wash. Downside - it fades SO fast I might look for something that lasts longer :( just so hard to find this shade

As a professional, I can say from experience this is a great color line. I use this on my hair over more "professional" brands because it makes my hair feel soft, the color is vibrant, and it lasts without fading right away. Ive used most of the colors on my hair at one point or another and they are all good!