Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design

Description

Packaging Sustainability Take the lead with sustainable package design solutions The classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that―but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book: Enables the designer to make smart, informed decisions at all points throughout the packaging design process Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists Describes materials and processes in current use and helps the reader understand how they interconnect With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product’s shelf impact―while minimizing its ecological footprint. Review: Appreciating Packaging - There are many considerations that are involved in sustainable packaging, everything from engineering to psychology to anthropology to art. The concept of sustainable packaging has seen some hype in the past few years, especially since the introduction of biopolymers. But, sustainable packaging is not only about materials,it is much more about design that encompasses all aspects of packaging, its functionality, its aesthetic quality, and its life cycle. This book looks at packaging from all angles. It will be very appreciated by anyone who has an interest or a stake in packaging. It is obvious how much thought went into it. It should be used as a reference for packaging professionals. Review: Packaging AND Product, Service, System Design - A product's packaging is also a designed product. Wendy Jedlicka used this simple, but often overlooked idea and made packaging the focal point of an in-depth book about sustainable design. This choice opened up my eyes and mind to the opportunities for positive environmental impact when designers consider the package early is the product design process. I recommend this incredible resource for product and system designers, as well as business leaders in product or packaging design. The book explains the need for change and provides practical tools for implementing it.