The brand was founded in 2005 by childhood best friends - Justin Timberlake and trace ayala. The name derives from both Justin and trace's grandfathers, making the brand more personal and rooted in their family heritage. The brand is based on a new take on American denim with best in class fits, premium performance fabrics, exceptional washes, and an astute attention to detail. Effortless woven tops, knits and graphic t's work back to the bottoms. Outerwear is all about the special and exciting pieces. Steeped in southern heritage, mixed with a la vibe, William Rast has taken everything iconic about American jeans wear and made it new. Who he is- he is a modern gentleman with an edge. His style is raw, confident, timeless and refined. What we provide- denim and chino fits that capture a broad consumer base, utilizing premium performance fabrics and elevated washes styles that are re-invented, re-tooled and engineered with a modern twist abstract, one of a kind graphics that channel Justin Timberlake's casual, yet curated style designer engineered moto and utility jackets.
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