Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Keller delivers a clear, thorough approach to building and managing a brand. Period. Should be required reading for anyone in business!

This is the bed text book I've read to understand the concept of brands and brand management. It's a text book but very easy to read for anyone looking to develop their brand internally.

Required reading for me, but overall I found the text to be well written and kept my interest level. I actually looked forward to the vast amounts of reading required because it was interesting stuff. The end of chapter case studies sealed the deal. Loved them.

This book is in good condition and just what i needed for my class. A lot of helpful information on the coarse.

I purchased this as a required textbook for a Strategic Marketing course. In that regards it's perfect in that I have assigned readings from it, each week. It is not at all inspiring, dry in places, and some of the examples could be updated. For instance, their example regarding Apple is a great description of the company's brand associations and positioning of 10 years ago (the book still refers to them as Apple Computer) and makes no mention of any of the brand development that firm has undergone since. That said, it get's the concepts across, but I think if it hadn't been written a as a college textbook (in accocordance with a textbook publisher's business model) the information could have been transferred more effectively and inspiringly - in probably half to two thirds of the pages. I think the idea is if it weighs more, it must be worth more. As I said, it does the job. The writing is easy to understand. I'm learning things from it. I will not be keeping it past the end of semester. Through Amazon, I purchased it for half the price it was selling for at the University Co-op.

I usually purchase used referential or text books as I am just looking for the material; just bear in mind that the quality description may not always accurately describe the book's condition. Sometimes I feel I got a great deal other times not.

This textbook worked very well for class. There were no pages missing and it helped me to a good grade. I recommend this textbook to anyone taking this course, or just looking to learn more.

This is an international edition of the book. I was trying to set up a return with amazon a few weeks ago when the call dropped. I haven't heard back from them since.

✌

Excellent

Not worth it