Ion Intensive Shine 7NA Medium Ash Blonde Demi Permanent Creme Hair Color 7NA Medium Ash Blonde

I have been trying to grow my grays out from dark blonde permanent dye. I’ve got about 3 inches of growth (gray and medium mousey brown is my natural,) but the dyed part was getting extremely brassy. Then my youngest sister decides to get married so I can Not be in forever pictures with my hair looking like this. I used this and even though it’s a hair darker than I expected I Love it. I think this is the closest to my 20 year old hair color and no brass from previous dyes. I researched and some said mix 1:1 some said 1:2. Apparently 1:1 is more coverage for gray and 1:2 is less. I did 1:1.5 and left on for 20-25 minutes only and it worked out perfectly. My grays are not totally covered, but well blended and look like cool blonde baby lites. A++

I keep my hair long (35"+), and thus have to be very gentle with it.I used boxed permanent before switching to Ion Demi about 3 years ago, and in the last year my hair has mostly returned to its virgin state of health (natural curling at the ends, bounce, you know what it is) and I couldn't be happier with this dye.Keeping an air of natural, casual beauty is very important to me, so this is great as you can literally color or touch-up whenever you want without worrying about damage. It's ridiculously easy to whip some up and slap it on your roots before a shower (remember to forgo the conditioner and styling products for at least 24 hours prior), and wake up looking flawless, every single day.I mix Dark Natural Brown and Blue Black 1:1 to get a super deep but not artificial looking black.That's another thing I love about this - you can mix and match to make your ideal color.While it's best to test your concoction on a piece of hair first, it's not the end of the world if you dump it on your entire head - because it'll wash out in a month.I wash my hair once a week, so it lasts at least 3 months - sans root touch ups.But when making the switch from drugstore box dye to a more DIY, it's important to gain at least a small understanding of the chemical reaction you're creating.The most important thing being not accidentally turning demi permanent into permanent with too high volume developer.I see Amazon is recommending 20 volume developer with this and that is NOT what should be used with demi.That's because demi pretty much just sticks to the surface of your hair, and so it's formulated with a lot of pigment to create the same rich color as permanent would.Permanent is meant to be inserted into your strands (much like a tattoo) without losing much pigment.And what makes the difference between semi, demi, or permanent is the volume of your developer.The higher the volume, the more the "scales" on your strands are lifted, the more pigment deposited into the strand.So once you go above 10 with a demi, you've turned it into permanent - a much darker than desired permanent.AND you're stuck with it.5 to 10 volume, or a demi developer, is what should be used with this dye.Once you get your colors and your ratios right (there are directions in the box for help on how to do this), there won't be much reason to ever go back.Happy Slaying, Sisters

I LOVE THIS COLOR AND THIS COLOR LOVES ME!! ❤️It’s in between violet blue and gives silver in the sun 😏 I love it on me. 😎 The color stays on for a decent amount of time and lightens to chrome if your hair is blonde’ 🤩 def getting again and again’ 🙂

It came on time and I think it works.

This has been the best hair color I've ever used. It looks very natural and multi-tonal and is very easy to use. It processes very quickly, and the suggested time to leave it on is 10-40 minutes, so I keep an eye on my hair and don't leave it on too long. I usually rinse it out after about 15 minutes or so, and it's perfect for me. (I think the reviewers who say it's too dark are leaving it on too long. Or maybe they are using the wrong developer. I use the #10 developer.) I'm very sensitive to smells and chemicals, and this hair color doesn't bother me in either of those ways at all. My hair doesn't seem in any way damaged from using it, either. Love it.

My hair prior to this black was a blue green color. The black lasted about a month, but it has recently started to fade pretty bad. You can see that my roots and the tips of my hair are my natural black hair color and the middle of my hair shaft is now light brown. I was expecting some of the blue green underneath to show through as it fades but unfortunately not. If you have a lot of hair I'd suggest getting 2 bottles at a time. 10v developer I used was also by ion and seemed to do no damage over already processed hair, but I suggest doing a test strand just to be safe. I'm generally pleased with the black dye and and will probably continue to use it when I want to take a break from beach and start my hot root look over again / touch up the faded black. I do however wish it stayed longer

Overpriced. I thought I’d be getting two for the price of one. Return costs too much to make the return worthwhile. Also took a long time f receive.I would never order from this vendor again.

This product is great. In my opinion you can never go wrong with ion and it came out perfectly