🌟 Paint your passion pink—because ordinary baking is so last season!
BURST OF VIBRANCY - Transform your creations with intense, long-lasting hot pink hues that deepen as they dry.
CLEAN CONSCIOUS - Alcohol and caffeine free, with kosher certification—bake boldly without compromise.
COMPACT CONVENIENT - 25g tub fits perfectly in your baking arsenal, ready to elevate every project.
PRECISION COLOUR CONTROL - Add gradually with a toothpick to customize shade depth—because subtlety is power.
VERSATILE BAKING ESSENTIAL - Ideal for cake batter, royal icing, buttercream, and cookie dough—unleash your full creative potential.
PME Paste Colour Hot Pink is a 25g ultra-concentrated gel paste designed to deliver vibrant, long-lasting colour to cake batter, royal icing, buttercream, and more. Alcohol and caffeine free with kosher certification, this UK-made paste offers precise shade control and a compact size perfect for professional and home bakers seeking bold, creative expression.
Specifications
Product Dimensions
10.5 x 10.5 x 15 cm; 20 g
Item model number
PC1063
Weight
25 g
Units
25.0 gram
Storage Instructions
Store in a cool dry place
Manufacturer contact
PME Cake UK - 23 Riverwalk Rd, Enfield EN3 7QN, United Kingdom
Country of origin
United Kingdom
Brand
PME
Format
Paste
Speciality
Kosher
Manufacturer
PME
Country of origin
United Kingdom
Reviews
4.6
All from verified purchases
D**S
Brilliant!
I have given 5* for flavour because there is NO flavour, which is what you want and expect from a food colouring!! I think this little pot will last me forever (I'm just a home baker) and using the cocktail stick works perfectly. A little goes a long way for sure and the colour is lovely. Have used in a sponge cake, as glace icing and in butter cream icing, worked well for it all. Highly recommend.
Q**N
Good colour
My go to now. Purchased other colours a few times. Lasts ages and always vibrant
M**N
Works well
I love using colour paste for cake decorating as the liquid colours always make the icing too sticky, so this is perfect for using with icing without changing the texture. When using in the cake batter it makes the cake so much more vibrant than when using liquid colour. You only need the tiniest bit, I use the end of a spoon to dip in the paste. you can always add more to darken but honestly a tiny bit goes a long way. Will last for such a long time. Very pleased with these.
T**T
Alright
It's not as concentrated as I had hoped but nevertheless got the job done. Didn't change the texture of buttercream & I would use it again. Also, heating it deepens the colour but so does leaving it in the fridge for a few hours.
K**
Good
Good
J**D
Great colour and easy to use
This was so easy to use, I just used a cocktail stick to add it to cake batter, I made a 6 layer cake of 6 different shades of pink with a pink ganache topping, it was perfect, I would highly recommend this colouring I haven’t actually tasted the cake yet but have been told it’s delicious so I don’t think the colour tastes bad
H**.
Vibrant colour
Used this for a birthday cake. Easy to use and didn't stain hands
S**I
Very effective, can be as pale or intense as you want
Very small quantity required, use a tooth pick or something else small to take a small amount at a time to get desired colour. Perfect pastel shade of pink for coconut ice if added carefully. No doubt larger amounts will give an intense pink colour. No taste apparent.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Ayesha M.
The product exactly matches the description. Very satisfied with my purchase.
5 days ago
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
","image":["https://m.media-amazon.com/images/I/718CdiUVTkL.jpg","https://m.media-amazon.com/images/I/41TiNLofvnL.jpg","https://m.media-amazon.com/images/I/61hPBazrVkL.jpg","https://m.media-amazon.com/images/I/81dILB0kX4L.jpg","https://m.media-amazon.com/images/I/81hQhbktBfL.jpg"],"offers":{"@type":"Offer","priceCurrency":"VUV","price":"1549.00","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" icinganddecorations","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***S"},"datePublished":"17 June 2023","name":"Brilliant!","reviewBody":"I have given 5* for flavour because there is NO flavour, which is what you want and expect from a food colouring!! I think this little pot will last me forever (I'm just a home baker) and using the cocktail stick works perfectly. A little goes a long way for sure and the colour is lovely. Have used in a sponge cake, as glace icing and in butter cream icing, worked well for it all. Highly recommend."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"Q***N"},"datePublished":"15 June 2024","name":"Good colour","reviewBody":"My go to now. Purchased other colours a few times. Lasts ages and always vibrant"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***N"},"datePublished":"19 September 2021","name":"Works well","reviewBody":"I love using colour paste for cake decorating as the liquid colours always make the icing too sticky, so this is perfect for using with icing without changing the texture. When using in the cake batter it makes the cake so much more vibrant than when using liquid colour. You only need the tiniest bit, I use the end of a spoon to dip in the paste. you can always add more to darken but honestly a tiny bit goes a long way. Will last for such a long time. Very pleased with these."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"T***T"},"datePublished":"19 February 2021","name":"Alright","reviewBody":"It's not as concentrated as I had hoped but nevertheless got the job done. Didn't change the texture of buttercream & I would use it again. Also, heating it deepens the colour but so does leaving it in the fridge for a few hours."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"K*** "},"datePublished":"25 December 2024","name":"Good","reviewBody":"Good"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***D"},"datePublished":"30 March 2021","name":"Great colour and easy to use","reviewBody":"This was so easy to use, I just used a cocktail stick to add it to cake batter, I made a 6 layer cake of 6 different shades of pink with a pink ganache topping, it was perfect, I would highly recommend this colouring I haven’t actually tasted the cake yet but have been told it’s delicious so I don’t think the colour tastes bad"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"H***."},"datePublished":"17 July 2023","name":"Vibrant colour","reviewBody":"Used this for a birthday cake. Easy to use and didn't stain hands"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***I"},"datePublished":"17 December 2020","name":"Very effective, can be as pale or intense as you want","reviewBody":"Very small quantity required, use a tooth pick or something else small to take a small amount at a time to get desired colour. Perfect pastel shade of pink for coconut ice if added carefully. No doubt larger amounts will give an intense pink colour. No taste apparent."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.875,"bestRating":5,"ratingCount":8}}