Niacinamide Whitening Toothpaste, Niacinamide Toothpaste, Whiter Teeth & Fresh Breath | Enamel Safe Whitening & Stain Removal

I thought it was just the tube that is colored & sparkly, but it is actually the product that is! I like that this looks very fancy & the cap is weighted so it stands up easily on my counter. Also, the toothpaste is a very mild flavor (not minty) so that helps if I'm having a strong gag reflex day. I haven't noticed any whitening yet but my mouth feels clean after using.

Most importantly (but not really), you should know that it's not the packaging that is blue and pink with sparkles. The toothpaste itself is those colors. The glitter they use seems to not get anywhere or leave in residual sparkles. I was super surprised the container was clear though so I figure it's worth making clear for someone else. The toothpaste itself goes on fine, foams up in mouth a bit more than I'd expect (which is fine) and tastes perfectly toothpasty- minty, a little weird, but keeps the flavor through the time you need to brush. I can't really speak to the value of the additions itself on whitening or tooth enamel impact but my teeth looked just as clean as normal

If nothing else, this is the prettiest tube of toothpaste I have ever used. It is a clear, sparkly, blue that fades into a pink gel. The tube is a thing of beauty as well. Clear with gold lettering and a gold and clear top. So, beyond the beauty of the tube, functionality - it tastes minty and sweet. Not that you will be swallowing it, but it is sweetened with sucralose and sorbitol ( the first ingredient). It does have Niacinamide in it, which is normally used in skin creams to help with acne. I have never heard of its use in a toothpaste for whitening, so we will see if it works. Obviously, this is a long term benefit (if there is one) and one that cannot be quantified. It does have coconut oil as an ingredient ahead of the niacinamide, and oral coconut oil is great for the mouth and gums due to it anti-inflammatory properties.

I am not a lawyer, so take my opinion with several grains of salt. However, to the best of my knowledge, US federal regulations require that products are labeled with their country of origin (unless it is made in the USA), with their ingredients, and with directions for use and that all that labeling be easily legible. The labeling on this toothpaste fails on all of those counts. First, the country of origin is missing. While the information on the box does clearly indicate the manufacturer information, it does not say what country that manufacturer is in. The address listed ends with "Guangzhou" which appears to be a city in China. However, the identification of China is missing. While the box does list the ingredients in the toothpaste, the tube itself does not. Since most people throw away the box, I would expect to see the ingredients on the tube itself, just in case someone thinks they may be allergic to something in the toothpaste, but they are missing. In my experience, all toothpaste sold by US manufacturers always lists the ingredients on the tube, so I have always assumed this is required. Finally the labeling on the tube itself is virtually illegible. In part, this is because the manufacturer used a small gold font on a clear tube with sparkling pink toothpaste inside the tube. I have included the best picture I could of the writing on the tube so you can see my concern.In addition, you may notice that on the large label on the front of the box, it mentions that this product is "Nicotinamide Whitening Toothpaste." But when I looked at the ingredients listed on the box, nicotinamide is missing. There is something called niacinamide in the ingredients list. A little searching in the internet taught me that nicotinamide and niacinamide are the same thing. However, I would expect a manufacturer's labeling to be consistent. In other words, pick one name or the other, but not both.Finally, I did do another web search to see if nicotinamide (or niacinamide) has whitening properties. According to a page published by the Mayo Clinic, this chemical has no whitening properties.For all those reasons, I decided that this toothpaste deserved only a 1-star review.

I've been using the Niacinamide Whitening Toothpaste and I'm genuinely impressed with the results. As someone who enjoys coffee and tea, I noticed some staining on my teeth that regular toothpaste wasn't addressing. This toothpaste has helped remove those stains, leaving my teeth noticeably whiter.What I appreciate most is the gentle yet effective formula. The niacinamide, along with other natural ingredients like xylitol and hydrated silica, provides a deep clean without being abrasive. It's also fluoride-free, which is a plus for those who prefer to avoid it.Beyond whitening, this toothpaste has a pleasant mint flavor that leaves my mouth feeling fresh and clean. It's become a staple in my oral care routine, and I highly recommend it to anyone looking for a natural, effective whitening toothpaste.

I really like this toothpaste and it’s in a fun package. At first I was t sure what it was or How to open that fancy cap but once I did it’s a good toothpaste. It’s refreshing and has no bad taste to it. Cleans very well and I look towards using it. Tube is very easy to squeeze and see just how much is left which I really appreciate.

This toothpaste has incredibly fancy packaging, which I think is the main selling point. And it'll look fantastic on your counter. It tastes fine when you use it. But is it good for your teeth?Looking at PubMed, I can find no evidence that there are any papers at all supporting the use of niacinamide in toothpaste. Despite the package's claim, this contains no cavity fighting ingredients at all.If pretty toothpaste is more important than healthy teeth, go nuts. But I won't be finishing this tube.

I've used it for 2days now. My teeth often could get coffee stain cos Im a coffee lover. For the days I'm using it, I see a little change. I see it reduced a little stain and also makes my gum pinkish. Im not gonna use this forever cos I'm also planning to visit a dentist to bleach my teeth.