infuse My. colourPlatinum Shampoo

Fantastic. Vibrant. Easy to use. If you leave it in normal hair for a while it will even tint and dye that. Keeps hair soft. Does stain hands and bathroom but that's to be expected. Smells nice. Great value. Amazing product. Red/pink colour

Natural redhead; I've noticed reccently my hair's been a bit lack luster and less vibrant. Chalk it up to age and stress. I wanted to give it back some of its color, without having to formally dye it. (I havent dyed it in over a decade)I think it worked really well, although the diffrence is really subtle(which is what I wanted) I think in certian lighting it's more noticable.Photo one, freshly washed clean hair, but very wild and untamed. Photo 2, about 1 hour later, but blowdried and used some hair oil. I think the color diffrence is noticeable!Cons; it did stain my finger nails and the hair brush I used to try and get even coverage. I was quite worried about it staining my bathroom, as I have a plastic type shower, but a quick wash with bleach did the trick. It didn't stain my skin, just my fingernails. It looks like it would stain alot worse then it did, so no complaints there!It is quite pricey for the bottle, and I have alot of hair, so I used 1/4 the bottle the first time.I think it's more of a occcasional/ special occasional use thing for me, rather than a all the time.I applied it like a hair mask, let it sit for 10 mins, and then rinshed it out and used normal conditioner.

I like this shampoo, it's not the brightest copper colour but it's keeping the colour up for me and makes my hair feel soft! Only gave 4* because I'd prefer a brighter copper but could be the colour that's on my hair!

My hair is naturally red but until a year ago I had foils every 8 weeks for almost 7 years. Last year I made the decision to go back red because blonde was killing my hair and the costs were going up and up.Going back red over blonde and not cutting the bleached parts out means the ends of my hair often fade to a softer ginger colour, it's nice but can sometimes look too out of balance.I bought this hoping to extend the time period between top ups at the salon and the colour deposit is fantastic. It looks natural, took no longer than my usual hair wash routine. Finished it off with a hair mask and deep condition as some reviews said it left hair dry. My hair is shiny and full of colour again. It even toned my lighter pieces at the front and warmed up the roots a bit. Hopefully it lasts a few washes.

it made my hair very dry, it did add a bit of colour but wouldn’t but again also arrived leaking

I am a natural redhead (ginger to auburn) and have almost always tied my hair back in a ponytail. Now over 60, the hair that took the hit from the sun every day has faded to blond. Fine if I let my hair down as that bit just looks like highlights amongst the rest but when my hair is tied back I'm often asked if I've bleached my hair. I've tried various other coloured shampoos but they always seem to make my hair look pink or a weird peachy colour. I don't want a permanent dye as then you lose the natural colour variance unless you spend a fortune on different highlights and that's so difficult to maintain. So I tried the copper 'Infuse my colour'. Fabulous result, which is even better now I use the gold version every so often. Sorry that I didn't take a before and after pic. I just didn't expect it to work so well.

It won't cover up gray hairs! This is a big deal.

excellent