Pure Cosmetics Pure Illumination Lip Gloss - LED-lit Applicator w/Side Mirror - Non-Sticky, Moisturizing & Hydrating Lip Glosses - Soothes & Protects Dry Chapped Lips (Clear)

Love the mirror on the side & light at the top of the tube so that lip gloss can be applied in the dark! Great product!!!

This literally feels like a blanket of coziness on your lips. They feel so pampered and protected. I knew that lanolin was a fantastic natural moisturizer, but had never used it before. The light and mirror are an added bonus but I honestly didn't buy this for that reason. A review I read said they couldn't switch off the light and it was super bright. Maybe theirs was faulty, but there is a button on the top of the wand that switches it on and off. It is very bright though, lol.Some were put off by the smell or taste, and yes it is a little "different" to the regular big "luxury" or drug store makeup brands. It smells natural! No artificial vanilla or birthday cake type scent. So, if you don't like the natural smells, then avoid this product. However, the moisture and pampering effect it offers vastly outweighs the taste/smell. I'd say go for it! Especially if you live in a cold or very dry climate where chapped, dehydrated lips are a regular thing. As for staying power, I'm not too sure yet. If I remember, I will edit the review to let you know. Personally, I don't like eating or drinking while wearing anything on my lips anyways, so re-application isn't an issue for me.The shade I got was "Shimmer" and it's a lovely, delicately shimmery pale pink. Very subtle color so good to go for if you're a bit shy about colors and just want to try out the formula. The ONLY reason I give 4 stars is that it'll take me time to get used to the scent (I have some silly adhd sensory issues). That's it. Again, moisture pay-off, and performance far outweighs this factor!!Thanks for reading, and I hope you enjoy it as much as I do!

I purchased them as a gift for a girlfriend’s party. They specially love the glow in The dark feature!

Good description !!!

I think the first one was defective...the second one, the replacement, seemed to have the same problem until one night in the middle of the night it was on. Obviously I had kept trying to get it to turn on earlier so I pushed it on and off several times. Not knowing it was on or off, as it wasnt lighting up, I saw it turn on in the middle of the night. So I kept that one. One i ordered directly from the company came on first time using so I don't know where Amazon is getting these from. Not direct from company.

I love this product!!

I did want some color with my lip gloss, but this does not supply that. Shine, while it lasts, and that is it. Even when you swipe it down your wrist.

I love my new brooch

LED light does not work. Returning it. Very disappointing.

El color me encantó! La textura no fue mi favorita y mucho menos que me hizo reacción alérgica y solo lo pude usar dos veces.

This is a disappointment. I've wanted an opaque shimmering lipgloss topper. The picture and colour are deceiving. The colour isn't bad but it is fairly sheer and too expensive. Not happy with this for price. The light is a nice touch, but I won't repurchase this.