UNISEX APPEAL - Perfect for anyone looking to express their unique style.
EASY APPLICATION - Cream format ensures a smooth and mess-free experience.
CONDITIONING POWER - Nourish your hair while you color for a healthy shine.
VIBRANT ALPINE GREEN - Transform your look with a stunning shade that stands out.
LONG LASTING SEMI PERMANENT - Enjoy a bold color that lasts through multiple washes.
La Riche Directions Alpine Green Semi-Permanent Hair Colour is a vibrant, long-lasting hair dye designed for both men and women. With a conditioning formula that nourishes your hair while delivering a stunning Alpine Green shade, this 88ml cream is perfect for those looking to make a bold statement. Ideal for chemically treated hair, it offers an easy application process and a unique way to express your individuality.
Specifications
Department
womens, mens
Manufacturer
La Riche
Material composition
Cosmetics
Package dimensions
6.2 x 5.2 x 5 centimetres
Package Weight
0.13 Kilograms
Item dimensions L x W x H
5.5 x 5.5 x 7 centimetres
Item weight
88 Grams
Brand
Directions
Colour
Alpine Green
Format
Cream
Volume
88 Millilitres
Speciality
Semi,Semi-permanent
Target audience
Unisex
Department
womens
Item model number
4216
Product Dimensions
5.5 x 5.5 x 7 cm; 88 g
ASIN
B00153EZ02
Have a Question? See What Others Asked
Do you put it straight on your hair or do you mix it with something?
How long does it last?
Can u put it on wet hair or dry? Please which is better
Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014
Reviews
4.3
All from verified purchases
A**R
You do not need bleach. 😀
I bought this for my wife, this is her review.Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication.UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach.
S**N
Works everytime
This stuff is amazing it leaves your hair feeling so soft and nourished and the colour pay off is always brilliant even on my dark brown hair. There isn't an offensive smell at all like other brands and goes on very easily. I have 16 inch hair and one pot was enough for my whole head. I've used many different hair dyed and I keep coming back to directions hair dyes. Well packed and never had any leaking pots.
S**B
Finally. White blonde hair after 31 years!!
This stuff is awesome. I've bleached my naturally blonde hair for the last 31 years trying (& always failing!) to achieve a white blonde. I've purchased every blue/violet shampoo available & although they do work well in reducing/eliminating the yellow brassy tones, I've never managed to achieve platinum perfection. I bought this after being impressed with the results my daughter had with the turqoise one, but when it came & I opened it I was incredibly disappointed. It's a pale violet colour, no discernable scent & a wierd (not unpleasant) slimy texture. I held out no hope of it doing anything at all to be honest. Anyway, bleached roots, then shampoo'd hair & as per instructions applied this for 15 minutes. Rinsed hair, conditioned it, then left it to air dry naturally. I'm honestly in total shock, I now have stunning, white blonde/platinum hair!! I'm truly amazed at how brilliant it is, if you saw it in the tub you just wouldn't believe it could do anything at all, let alone create the results it has. I've still got half the tub left too (even though I have waist length hair!) so I'll get 2 goes out of it. A little seems to go a long way. I think in future I'll condition my hair before I use it though, as because my hair is like straw before conditioning it was really hard to spread it evenly throughout my hair (it felt saturated) but I didn't do a completely even job as I've got a couple of patches where I clearly didn't put enough and/or put too much. My own fault though, so not complaining, just hopefully giving a helpful tip. I didn't condition as I thought it might affect the efficacy of the product, but having used it now & seeing how good it is, I think I could/should have conditioned to ensure even coverage. Cannot recommend this enough.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Zainab N.
Fantastic and great service. Shipping was faster than expected.
1 week ago
Farhan Q.
The delivery time was excellent, and the packaging was secure.
[PREDICTION] Instructions for use: 1. Prepare your hair for coloring. 2. Apply the dye evenly to your hair. 3. Leave it on for a certain period as directed. 4. Rinse and wash your hair.
Safety Warning
Don't use pale coloured towels, or new towels for that matter. Wear rubber or plastic gloves to stop dye getting on your hands. Don't sleep on pale pillows or bed linen for a few days.
Box Contains
1 x La Riche Directions Alpine Green Semi-Permanent Hair Colour 88 ml
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I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication.UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***N"},"datePublished":"13 June 2024","name":"Works everytime","reviewBody":"This stuff is amazing it leaves your hair feeling so soft and nourished and the colour pay off is always brilliant even on my dark brown hair. There isn't an offensive smell at all like other brands and goes on very easily. I have 16 inch hair and one pot was enough for my whole head. I've used many different hair dyed and I keep coming back to directions hair dyes. Well packed and never had any leaking pots."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***B"},"datePublished":"22 August 2014","name":"Finally. White blonde hair after 31 years!!","reviewBody":"This stuff is awesome. I've bleached my naturally blonde hair for the last 31 years trying (& always failing!) to achieve a white blonde. I've purchased every blue/violet shampoo available & although they do work well in reducing/eliminating the yellow brassy tones, I've never managed to achieve platinum perfection. I bought this after being impressed with the results my daughter had with the turqoise one, but when it came & I opened it I was incredibly disappointed. It's a pale violet colour, no discernable scent & a wierd (not unpleasant) slimy texture. I held out no hope of it doing anything at all to be honest. Anyway, bleached roots, then shampoo'd hair & as per instructions applied this for 15 minutes. Rinsed hair, conditioned it, then left it to air dry naturally. I'm honestly in total shock, I now have stunning, white blonde/platinum hair!! I'm truly amazed at how brilliant it is, if you saw it in the tub you just wouldn't believe it could do anything at all, let alone create the results it has. I've still got half the tub left too (even though I have waist length hair!) so I'll get 2 goes out of it. A little seems to go a long way. I think in future I'll condition my hair before I use it though, as because my hair is like straw before conditioning it was really hard to spread it evenly throughout my hair (it felt saturated) but I didn't do a completely even job as I've got a couple of patches where I clearly didn't put enough and/or put too much. My own fault though, so not complaining, just hopefully giving a helpful tip. I didn't condition as I thought it might affect the efficacy of the product, but having used it now & seeing how good it is, I think I could/should have conditioned to ensure even coverage. Cannot recommend this enough."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":5,"bestRating":5,"ratingCount":3}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do you put it straight on your hair or do you mix it with something?","acceptedAnswer":{"@type":"Answer","text":"If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed."}},{"@type":"Question","name":"How long does it last?","acceptedAnswer":{"@type":"Answer","text":"my pink one lasted over 2 months (faded but the colour stays long)"}},{"@type":"Question","name":"Can u put it on wet hair or dry? Please which is better","acceptedAnswer":{"@type":"Answer","text":"You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick."}},{"@type":"Question","name":"Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014","acceptedAnswer":{"@type":"Answer","text":"HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection"}}]}]}
