LIVE Platinum Blonde

I'm a bit of an adventurous guy when it comes to trying new hair dyes, and I have to say that the Schwarzkopf LIVE Intense Colour Pure Purple was a real surprise. As someone with dark ginger hair and beard, I wasn't expecting the color to take as well as it did - but it did!No Bleaching RequiredWhat really impressed me about this dye is that it managed to penetrate my dark hair and beard without any prior bleaching. I've tried other purple dyes in the past that have resulted in a faint, uneven color, but this one delivered a vibrant, long-lasting purple tone.Intense ColorThe 'intense' part of the name is no joke - this dye packs a punch! The color is rich and saturated, and it really brings out my natural ginger undertones. I was worried that the purple might clash with my dark hair, but it actually complements it nicely.Long-LastingOne of the best things about this dye is its longevity. I've been using it for a few weeks now, and the colour still looks great. It's not fading or washing out like some other dyes I've tried in the past.Would I Buy Again?Absolutely! For anyone looking to try a new hair color without the hassle of bleaching or maintenance, Schwarzkopf LIVE Intense Colour is definitely worth checking out. Just be aware that it may not work as well on very light or blonde hair.

love this colour!! such a easy way to make yourself feel great about your hair

I LOVE ITTT.i have natural black hair so it wont show up super red but in the sun it looks sp pretty😍😍must buy!!

My hair was very dark after box dyeing it black (Clairol Nice & Easy demi permanent and LIVE colour black permanent) for around a decade. I'm naturally medium to dark brown.I wasn't expecting it to work on my hair so I decided to do it on just the ends and I was pleasantly surprised with how much the colour was lifted. It wasn't anything like the box indicated- I followed instructions to a T, however, it turned a really nice copper brown. I washed with purple shampoo after. I then used the same bleach 2 weeks later to achieve a lighter look and I am happy with the result. I may do another session in a couple of months time to lighten further. I'm happy with the product.Photo was taken after the second application

Have to use 2 boxes, I was fairly light anyway but does tend to make hair quite orange so would need to be redone as soon as your hair allows

Very very bright! This is one of the darker reds Live do but it came out brighter than the others, more like a deep pink. I love it and will use this one in future. My hair brown and this took like I'd used a pre- lightener.

Great product

First off - you must bleach your hair first!! I used a platinum blonde, followed by the Live Blue berry - and it has worked a treat 👌One box was perfect for my short hair. I covered the hair from the bottom up by clipping it up and doing it bit by bit. The colour is therefore even and coverage is good. I have an excellent shine. The colour is more violet than blue - but an absolutely stunning shade. I left it on for 45 minutes