John Frieda Midnight Brunette Shampoo, Color Deepening Shampoo to Enhance and Refresh Brunette Tones, Cocoa and Primrose Oil-Infused Shampoo to Revive Brunette Color, 8.3 Oz

I'm glad I found this. It darkened my natural hair, just like I was looking for. I stopped dyeing my hair and let the grey hair show for over a year at least. This helps my hair look darker without having the color my hair. It does somewhat dry out my hair but I just do a deep condition once a week and it works for me. It's staying in my hair routine.

Although this is mainly advertised as shampoo, it’s actually a great product to tone down any brassiness in your brown hair. It cleans lightly while strengthening brown tones, does not pick up blonde/brassy looking highlights. I use it for two weeks every time I get my hair colored and it makes the color even more beautiful. Also does not fade as quickly.

I used to love Brilliant Brunette before I switch to natural shampoo. My hair was a little sun washed and I was looking for a darker tone without having to dye my hair so I thought I'd give this a try since I used to ne such a big fan. I have to say the smell is very pleasant, and I am very sensitive to scents. My hair was very soft and shiny while using, but it did cause some scalp irritation. Lastly, it did not darken my hair.

Prevents fading of the colored hair. I have been using this product for a while now. It does not color the white hair but prevents brassiness and fading of the colored part.

This is a nice shampoo, but my grays are just as white as before I used this shampoo. So, good shampoo but doesn't color the hair. Perhaps it works if your hair is already colored and it deepens the color you have, but it doesn't work to darken grays.

I have fine, wavy hair that has started to gray. I have to be careful what shampoos and conditioners I use because they can flatten my hair. I have been dying it since I was in my 40’s, and now, at age 60, I have seemed to develop an allergy to an ingredient in brown hair dyes (likely paraphenylenediamine (PPD), but not tested). I tried the all gray look during the pandemic, but it just made me look old and I don’t have that pretty gray hair color.This shampoo tones down my gray, while leaving my hair with its natural wave. Speaking of natural, it does not look dyed, and somehow, creates a tone of gray that is prettier than my own, but less of it. I would say it takes me back to the amount of gray I had 10 years ago, only better. Also, it does not flatten my hair and I can leave it dry naturally with the waves intact. Smell is fine. Not my favorite, but not obnoxious. Bonus: no itchy scalp from an allergen.

It smells so good! & it gives my black hair a rich brown undertone. A little goes a long way.

No matter how much shampoo I used, it would not lather up. Also, it had zero effect on adding any tone to my hair.