Blue Ocean Shift

very good book. eye opening . all practical moves in it .innovation is not a rocket science only common senses

Must read for all corporate employees

Overall a good book. It had a lot of content. I wish they had put each company they discussed more like a case study instead. The approach on how the companies opened up Blue ocean was not very properly explained. I had to read this along with blue ocean strategy (1st book) and few articles to interpret things clearly.

Nice book on strategy,worth reading

Systematic approach to build a differentiated company.

Loved it

Superb ! Superb ! Superb ! A must read for all executives. Fantastic learning . Fantastically written. Provides fantastic perspective and great value improvement.

Excellent