The Laundress Denim Wash

I feel safe washing my dark navy jeans with this and wouldn't go back to regular detergent / conditioner.I'm a guy and really like the smell after washing jeans with this, it's hard to describe but it just smells right for denim.Looking at the bottle you'd be expecting a feminine floral scent but, whilst it smells excellent and of a high quality, it's actually kind of rugged and almost musky - not what I expected!The only downside is that it's a little pricey - it cost me £20 and comes in a bottle about the size of a large shampoo container.