REUZEL Extreme Hold Matte Pomade, Strongest All Day Hold, Water Soluble Styling, No Shine & Flake Free, Easy To Wash Out, For and Hairstyles

My hair has been a constant negotiation. Some days it cooperates, others it stages a full-blown rebellion, deciding to go in seventeen different directions simultaneously. I've tried gels, waxes, sprays – a whole arsenal of products promising control, but often delivering either a helmet-like crunch or a greasy mess that looked like I'd wrestled a butter dish. I needed something serious. Something that meant business. That's when I found Reuzel Extreme Hold Matte Pomade.I saw "Extreme Hold" and "Matte" and thought, "Is this the architectural adhesive my hair has been craving? Will it finally stay put?" When this little tin arrived, it looked like something a classic barber would use. Simple, sturdy, with a cool pig logo (Reuzel means lard in Dutch, apparently – a fun, if slightly unsettling, fact). The pomade inside is a solid white wax.Using it is straightforward. Scoop a little out, warm it up in your hands, and apply. It goes in smoothly, no tugging or pulling. And the hold! My hair immediately stood to attention. It was like I'd built a tiny, flexible skyscraper on my head. It stayed exactly where I put it, defying gravity and the occasional gust of wind. This stuff is not messing around.The "Matte" finish is perfect – no greasy shine, just a natural look that says, "Yes, my hair is perfectly styled, and no, I didn't use half a can of product." It looks effortless, even though I know the Reuzel is working hard behind the scenes, acting as the silent architect of my hairstyle.And the scent! It's described as a subtle sweet rum fragrance, and it's delightful. Not overpowering, just a hint of something pleasant that makes you feel slightly more dapper. It washes out easily with just water, which is a huge bonus – no wrestling with stubborn product residue in the shower.If your hair has a mind of its own, if you need a hold that can withstand a minor hurricane, and you appreciate a matte finish that looks natural, this pomade is fantastic. It's well-made, incredibly effective, and has given my hair a level of structural integrity I didn't think was possible. My hair is behaving, smells great, and I'm thoroughly impressed with this extreme hold hero.

I've used this pomade before, and I like it. I have to wear a hat at work all day. When I get home, and take my hat off, my hair still is neat like I haven't had a hat on. The longevity is all day long. I washed my hair, and my hair is like it was this morning before I used it. I love the scent of this product. For being a travel size, it's worth the money I paid for it.

I'm a minimalist. I only put this stuff in the sides of my hair to keep my curls under control. Been using it 5 days a week for 8 months and still got almost half a container left. This stuff works supremely better than axe, oldspice, got2be, cremo, or even crew. Highly recommend.

EDIT:After using it for a little over a month, I had to subtract a star due to the fact that this product isn't quite as matte as I originally thought it was. There is a bit of a shine to it and my hair can feel a bit greasy the next day if I've added any hair powder to it (hair powder alone doesn't lead to greasiness). It's still a very good product though.**************I have very straight hair with a medium thickness. When my hair was super thick, almost any product worked on it, but that's no longer the case. I had never heard of this brand but my barber used it recently so I decided to give it a shot. I've probably tried two dozen pastes, clays, waxes, and matte pomades over the past 5 years, but none have worked well for me; this one has worked well. It has a strong hold, it's matte, and most importantly, it doesn't leave my hair feeling greasy the next day. It has a pliable texture, so it's fairly easy to work in. It's not rock hard like some waxes, but it's not too soft like many pastes, which don't have strong hold for people with straight hair. There's a light scent but it's not overwhelming and I actually like it. Another bonus was that I was able to buy a trial size (I wish more brands did this), so if it didn't work, I wouldn't have wasted $20-30. The only other product that I'd had some success with before trying Reuzel was Mitch's finishing clay, but I've found that the Reuzel works a bit better on my hair.

I've used many products from American Crew to Bed Head to Tea tree and Reuzel concrete is by far my favorite. It has a very nice sweet scent. It's pretty easy to wash off and it has probably the best hold of any of the products I've used. I've got some thick black asian hair and it has no issues getting it where it needs to be. I feel that the price point is fair given the quality of the product. I also haven't noticed any sort of irritation or issues with my hair or scalp and I've been using it for several years now.Highlights- great scent- high hold- good price pointLowlights- can get sticky if you touch your hair after application (you shouldn't really need to touch your hair)

This is the best pomade I have ever used. My hairdresser Joseph recommended this one to me and I used it for more than two years. Literally, one container lasts for more than two years! Super strong!!

I’ve been looking for a “high hold low shine” for a while and this meets all my criteria:-hair stays roughly in place all day, but can be re-styled-isn’t crunchy/ crusty (unless you put it in when hair is too wet, in which case you can rustle it up and knock the starch out)-I don’t get a lot of “strays,” some other products will have random loose hairs in front that seem to lose their place halfway through the dayNot a huge fan of the smell (smells almost exactly like Pez candy to me, if you can recall that) but the smell fades quickly. Overall a winner