Terra & Co. Brilliant Black Hydroxyapatite Charcoal Toothpaste for Whitening Teeth – Natural Vegan Sensitive Teeth Whitening Remineralizing Toothpaste Without Fluoride & SLS – Mint, 3.4 Ounces

I’m a longtime fan/customer of Terra & Co. I was nervous when I saw they reformulated their incredible brilliant black toothpaste. My thought was how do you improve on perfection? But wow! Was I wrong. This new toothpaste is better than ever. My teeth are stained from a medicine I was given as a child. This toothpaste whitens and brightens them…and it does that without harsh chemicals. Unbelievable. This new formula has more of a mint flavor than the original & I love it! This company continues to amaze me! They are creating products with sustainability in mind. They care about the earth…and us, their customers. I’d highly recommend this toothpaste and if you haven’t tried their zero waste dental floss…you should!

I have purchased this toothpaste because if it’s clean ingredients. Some toothpastes on the market that have clean ingredient either don’t work well or stain the sink ( if charcoal is one of the ingredients and it usually is). This one is a different story. It doesn’t stain my sink, it is very aromatic yet not overpowering and it makes the teeth feel smooth and nourished. And the packaging is so pretty that it just a pleasure to touch it and look at it:)

This is OK but too expensive

This toothpaste is 100% worth getting. It taste minty and fresh. No burning to the mouth definitely can use on sensitive mouths.

I was looking for a toothpaste made with natural ingredients that is low abrasive because I have extremely worn enamel from many years of over-brushing when I was a kid. I am so happy I found this brand! It helps over time to gently whiten my teeth without stripping them of the enamel that I have left. It is very minty and makes my mouth feel fresh and invigorates my gums. I expected it to be more black than it is but I’m glad it isn’t because that can get so messy and this paste rinses off clean and easy. What a great experience so far and I am looking forward to try out some of their other products soon!

I was researching for a high concentration of hydroxyapatite and this brand was so transparent. They disclosed % and their clinical data. I love that this is clean toothpaste without harsh chemicals and it really works. Made in the USA I highly recommend it

I decided to try this toothpaste (and the Terra green oil pull) because I heard about it from a friend of mine who does Ayurvedic consultations. I am so glad I did! The ingredients are clean and powerful and my mouth seriously felt fresh all day. I love that they use a blend of different mints, the taste is great. I’m excited to see what my smile looks like a month from now 😁

Item arrived with no seal and toothpaste all around rim :/ was pricey and now not sure if it’s even safe to use, so can’t review it