AmeriColorSoft Gel Paste Food Color, .75-Ounce, Fuchsia Pink

Must buy if you want a summer color.

Wow! Just a couple of drops goes a long way. Make sure to just add a couple of drops at a time and then stir because if you put too much it will come out purple. Trust me, I learned the hard way. It really is a hot pink color when you don't put a lot.

I’ve bought two colors one red and one pink above you can see the color my macarons turned out, americolor has great pigmentation with very little needing to be added

color worked great. the only thing is that you need to remove the frosting from the cake in order to eat it, since it leaves a bitter after taste.

This product was awesome I put color to the cake pops it’s a bright fuchsia I couldn’t find it any where so this work so great

I love the navy blue. Strawberries looks great.

Nice color but pricey.

The coloring works great. However, be advised that the fuchsia color is a very pink one with very little purple tint.