SchwarzkopfKeratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage

Lifted my light brown hair to a very light blonde. My hair always pulls yellow after dying even at the salon, and this box color was no exception, so I used color charm t14 and wella 20 developer on damp hair right afterward for only 10 min and now it’s the perfect ashy white blonde. Other box colors haven’t lifted my hair nearly as much (talking to you Féria) so the toner afterward could only do so much. I will tell you that compared to other brands this one is very chemical smelling and made my eyes water more than once which is whatever but worth noting bc it might bother some. I LOVE that it comes with a brush to better apply and the preserum you put on before you start dying is a game changer. This is my new go to, I get why it’s rated like #1 or always in the top few for at home bleach blonde hair.

Their color is exactly the shade it says. While L’Oréal changes their dark ash blonde to their (new improved formula). They ruined it !!!! It’s tooooooo light!!! This here was perfect and dark and I’ll order it again and again !!!!!

Compré este tinte porque quería un tono , claro q no quedará naranja , me lo apliqué sola desde casa , algo muy importante , tapa 100% las canas ,después de varios días el tono se aclaró pero se mantenía muy bonito

Let me preface this, by saying that I am a guy. I had the Lightest Blond To-Head, in High School and wanted to feel that young, again. This lightened my hair, but not in an obvious way. Very natural and I really didnt know what I was doing, while using it.

Maintaining a Platinum blonde hair color can be challenging and i have been doing it for years. This color is vibrant, high volume, and long lasting. It's easy to use and lightens well in a single application very quickly. No burning, no mess, and the toner is included in the product (so important). I am hooked I buy them 2-3 at a time to keep on hand and use every 6-8 weeks. Great product!

THIS IS WONDERFUL GOT THE COLOR I WANTED COVERED ALL THE GRAY AND MY HAIR IS BEATIFULWILL BUY AGAIN AND AGAIN

Have used this brand many times before however never Keratin Color ( extra light ash blond), the color is fine would like to find a blue based blond in this brand, waiting to hear back from them. The color mask that came with it was difficult to open, had to use a wire cutter, the smell was putrid.... awful why would any brand do this? It not the most economical box hair dye, it was when I first used it reasonable. Ultime has gone up exponentially since I started using it the blond shades r always more money & hard to get.

My Hair turned out great. I haven't colored my hair in years, so the results were a nice surprise. I also really like the hair-end protection included. The only issue I had, and it could be just me, is that it burned my scalp and was uncomfortable.