Why is the seller "smartphoto" selling this for $85 when the list price is only $69?!?

Most likely just drop shipping and marking up. If the price is over MSRP then I’d say it’s just someone trying to make money in between manufacturer and Amazon.

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🎥 Master your focus game with precision and style.

COMPACT READY TO ROLL - Mounts on a single 15mm rod for ultimate portability and seamless integration with your rig.
SMOOTH TACTILE CONTROL - Simulated lens damping and non-slip grip deliver a buttery, professional focus feel.
PRECISION AT YOUR FINGERTIPS - Quick-release A/B stops let you nail focus shifts instantly without losing your mark.
VERSATILE LENS COMPATIBILITY - Interchangeable gears fit a wide range of DSLR, mirrorless, and cine lenses effortlessly.
BUILT TO LAST DESIGNED TO PERFORM - New composite construction ensures a lightweight yet rock-solid follow focus system.

The Tilta Tiltaing Pocket Follow Focus FF-T07 is a lightweight, compact follow focus system crafted from advanced composite materials. It features interchangeable gears for broad lens compatibility, a quick-release A/B hard stop system for rapid, repeatable focus pulls, and a fluid damping focus wheel that mimics lens resistance. Designed for DSLR, mirrorless, and compact cine lenses, it mounts easily on a standard 15mm rod, making it an essential tool for filmmakers seeking precise, tactile control in a portable package.

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