Platform Scale: How an emerging business model helps startups build large empires with minimum investment Paperback – September 15, 2015
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Platform Scale: How an emerging business model helps startups build large empires with minimum investment Paperback – September 15, 2015

4.6/5
Product ID: 18579275
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M**T

A MUST READ for anyone wanting to build and scale an Internet Platform!

While this book may be 10 years old, having thoroughly it read through it and highlighted it TWICE, it is truly a timeless book worth its weight in 100 Bitcoms!! If someone has any thoughts of building a platform for producers and consumers to connect and mutually benefit, don't proceed before digesting the valuable principles of this book. THANK YOU for investing the time in documenting your wisdom, Sangeet, so that many of us can SCALE in businesses rather than FAIL in business! (I valued this book so much, I purchased 3 copies to hand out to my colleagues to read through and discuss together.)

A**R

In-depth coverage with case studies and strategy patterns for designing platform businesses that scale

Choudary provides theory, examples, real-world strategies, and models for understanding and designing platform businesses. This book describes how "pipe" businesses are being usurped by platforms and how to design a platform business.Platform Scale contains an up-to-date and insightful look at platform patterns and clear strategies for how growth and scale are achieved. The models Choudary uses are presented in illustrations at the end of each chapter and build on each other to form a complete picture of platform dynamics. He gives two diagnostic and strategic views of platforms: 1) the platform components and participants; and 2) the platform stack including data, infrastructure and services. He uses these throughout the book to illustrate how to achieve scale and create value. Choudary dissects various platform businesses and specific interactions to give detailed advice for interaction design, incentives, and network effects, and viralityThe key to designing a platform business is the interaction between consumers and producers. The platform must build incentives for producers, long term value for all participants, strong curation mechanisms for content, and effective filters for relevance. To achieve platform scale, owners must select the right type of interaction driver and remove friction between participants. At its inception, every platform must find a way to jump start its usage to gain critical mass for survival. Choudary provides a catalog of strategies, patterns, and case studies for each of these challenges. He includes a design canvas for both platforms and virality to help with planning and strategy.After reading this, you'll have several great models to use for analyzing your own and other platform businesses along with strategies for growth. There's only one other book on platforms which covers more ground: Platform Ecosystems by Amrit Tiwana.

M**P

Platform Scale provides some excellent frameworks to work from for designing platforms

I am an advocate for the Business Model Generation book by Osterwalder and Pigneur. Platform Scale takes the platform business model to the next level in terms of detail, strategy and practicalities. The challenge now is to put it into practice. In doing so, Platform Scale provides some excellent frameworks to work from for designing platforms, ie. the Platform Canvas and Platform Stack. In section 5, the Viral Canvas is also a very good tool for planning viral growth. There is a lot of detail to take in with this book and I just find frameworks (with additional notes) easier to recall information rather than having to refer to the book all the time. Therefore I would have given Platform Scale five stars if frameworks were provided for Section 3 Building Interaction-First Platforms and Section 4 Solving Chicken-and-Egg Problems (instead I will have to summarise myself). I very much look forward to reading Platform Revolution. As Choudary says, "the platformed world is here to stay".

P**D

Platform Scale has become our Bible

This book has been hands-down the best resource for our platform to date. Not only does the author clearly articulate his thoughts about the disruptive platform business model but he goes places with his theories and methodologies where all other technology pundits fall short. Platform design, as Sangeet points out, has allowed services like Uber, Facebook, and Twitter to get to the burgeoning user base and the multi-billion dollar valuations they have achieved to date.Sangeet pierces the veil of traditional analyses that chalk up theories of tremendous growth due to "technology," "technology making it more efficient," "software eating the world," or "growthhacking." He takes it one step further in saying that a platform must first and foremost tackle an already existing interaction in the world, isolating it, and handling that core interaction for users. It must first be able to operate without a technological foundation but it is the open and voluntary access for producers and consumers, specific rules of access (like 140 character messages), filters, tools and services to handle quality, and the ability to continuously match the market as it scales that leads to success.Platform Scale has become our Bible we appeal to everyday when making platform design decisions.

S**L

The PLATFORM.

If you are starting your startup today, i.e., on the verge of the Fourth Industrial Revolution think again, you are going to have a tough time.The tried and tested approach has already filled the space, and you need to understand the value of a platform regarding a real PLATFORM (it is different from what you have learned in the past). The book gives a remarkable insight on how to build the future companies as a platform where data is the new dollar & the network effect is the new driver for scale.Sangeet is an exceptional Thinker & the entire book involves you in the cognitive processes while reading by giving new ideas to do things differently. Learn to build the companies that matter.

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