Natural Capitalism: Creating the Next Industrial Revolution Paperback – Illustrated, 12 Oct. 2000

It's revolutionary!The success story of Curitiba city of Brazil mentioned in chapter 14 is a very good summary for the natural capitalism principles mentioned in this book. Last week I visited Rouen city in France and spent another night in Paris where I saw first hand a lot of practical examples of natural capitalism.. I admit that this book has made me see the world in new eyes and attitude. Besides, it made me start to bring new insights and valued practices to my kids and wife to become good contributors to Natural Capitalism in addition to translating the Human Capitalism chapter to my Arabic langauge on my wall of Facebook associated with many rich photos of Curitiba city practices picked from Google without forgetting to share my own photos from Rouen Paris visit about thier natural capitalism practices..Our mom "earth" is worth our efforts to express our loyalty and gratitude to it.Let's stop killing our Mom.. our kids.. our wealth.. and Ourselves!

While an 'Inconvenient Truth' left us with a bedazzling realization that we really have little time left, and should get on (with) it, so to speak, this book, its authors, show us strategies and related thinking of how to go about 'doing it' ! Though it is pretty detailed reading and a bit tedious at times to get thru when examples are discussed, the authors go to great length and depth, and are convincing in that. (At times, I just skipped a little bit, to be honest).Basically the book is about a 'mind-shift' and all the positive and reinforcing side-effects of bringing about, and starting with, setting a major aim in regards to improving our relationship to the environment, and that if this is done from the side of (city) administrations and corporations, it will soon start to 'lead' a revolution that basically will leave all those behind who aren't jumping on this train !Now giving everyone 'across the board' arguments to go and implement positive changes, it provides the basis for a 'win-win' type of discussion rather than the traditional 'us vs them' when it comes to environmentalists and industry. The length and depth of the material presented serve to make everyone a believer.

Wow, what a book. I just finished it this week and I can tell you this: if you read it and you do not start to think about the world as you know it and its instability regarding political constructs and economical systems, you should probably see a doctor.About "The Ecology of Commerce" I wrote that it is a green business manifesto. However, "Natural Capitalism" is even more and bigger when it comes to its statements about the future of the industrial world. With a more determined line of argument Hawken, Lovins, and Lovins do not only forecast the next industrial revolution but simultaneously initiate it by publishing this book. I am confident that this book is the stimulus of a new discussion which needs to be led, not only by business professionals, but everyone who is actually interested in the future of this planet and where we are going with it.- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies

After reading this book, it comes clear to what extent all the things we humans are doing are improvable. So optimistic, for it comprises a catalogue with hundreds of alternatives which save money, employ more people and minimise environmental impact.To me, there is no doubt the planet will survive us, you may notice the trees growing quickly in old buildings, through concrete... but, it is clear to me there is a way we humans can do better for us and the rest of the planet, and this book tells you how people are already doing it. Thanks so much to the authors for such an uplifting and inspiring book!

Natural capitalism is an excellent book that shows how efficient market mechanisms and technical innovation and good design could play a central role in improving the state of the environment, avoid catastrophical global warming and improve the standard of living. It is a fairly light read, packed with anecdotes. Most evidence presented, however, is anecdotal, which is perhaps the book's weakest point.